Senior Designer Paid Social (multidisciplinary)

What You'll Do:

• [CONVERSION] You’ll be focused on great paid social creative that converts. You will concept and create visually captivating paid social content (static video GIF etc.) that drives conversion and user engagement while communicating our brand messaging. Your work will be measured against metric goals such as CTR CVR and CAC. 
• [DATA-BASED DESIGN]  You'll be responsible for brainstorming and creating a high volume of new ad concepts to drive outsized account performance. You’ll leverage performance insights and growth metrics to spot patterns distill insights and create hypotheses for future creative iteration.  
• [PROCESS+SCALING] You’ll own paid social workstreams leveraging learnings to create templates and frameworks to work more efficiently infusing the Ro growth ecosystem with fresh brand-aligned creative. You’ll partner with a conceptual copywriter to introduce new ways to stretch our brand.
• [UP TO DATE WITH TRENDS] You’ll be engaged with the latest design and social media trends technologies (AI) and industry best practices to improve the effectiveness of creative deliverables. You’ll partner with a conceptual copywriter to introduce new and relevant ways to express ourselves on Meta TikTok and more.
• [EXECUTION + COLLABORATION] You’ll work to bring ideas from concept to execution independently and collaboratively creating and iterating on a high volume of creative quickly.
• At times you’ll partner with external partners and freelancers. 

What You'll Bring:

• You understand and have experience designing against key performance metrics like click-through rate (CTR) conversion rate (CVR) and CAC. You have a demonstrated history of executing work that contributes to and exceeds key business goals. You value results as much as you value best-in-class design. 
• Your portfolio showcases clear examples of direct response marketing ideally including strong paid social ad video and static assets as well as iterative testing examples.
• You have excellent visual design craft with stylistic breadth attention to detail and an obsession for pixels.
• You’ve designed game-changing work that showcases a strong foundation of type space form color and visual hierarchy.
• You are skilled with Figma AfterEffects/Premiere Photoshop and Illustrator. You also have a strong working knowledge of advertising fundamentals and a passion for learning about new platforms and technologies. 
• You have extensive experience creating dynamic engaging short-form content tailored to platform-specific formats (Instagram TikTok YouTube etc.) with a strong understanding of transitions motion graphics and sound editing.
• You’ve played an integral role in launching effective stunning paid social work. You naturally ideate multiple concepts and directions without losing sight of business and user goals leading to expert execution built upon discerning insights.
• You live and breathe social media and you understand the nuances of what content performs best on each platform. You may have experience with content creation.
• You have great perseverance and an iron-clad work ethic. You roll up your sleeves to do whatever needs to be done.
• 5-7 years experience in a relevant role. 

What We Do

Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest most effective care possible. Ro is the only company to offer nationwide telehealth labs and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient end-to-end healthcare experience spanning from diagnosis to delivery of medication to ongoing care. Since 2017 Ro has helped millions of patients in nearly every single county in the United States including 98% of primary care deserts.

Why Work With Us

Ro is powering quality care at scale. The Ro Operating System (ro.OS) vertically integrates the core parts of healthcare bringing together nationwide telehealth lab and pharmacy services on one platform. The result? ro.OS makes it easier for patients to access and providers to deliver high-quality care – millions of times over.

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