Job Description
- Developing acquisition strategy for a range of clients;Â
- Working closely with other members of the ads team, account teams, writers, and production staff to make sure we're delivering stellar results;Â
- Helping clients understand our approach and results in the context of their broader cross-channel digital marketing program;
- Designing innovative advertising campaigns that help achieve clients’ donor acquisition and advertising goals in the short term, with an eye toward driving long-term fundraising and engagement success;
- Leading cross-functional teams to develop creative and implement ads campaigns across a variety of advertising channels, including Facebook, Twitter, and Google;
- Assessing client KPIs and ensuring maximum ROI of ads campaigns;
- Identifying and acting on opportunities to optimize performance;
- Presenting results to clients;
- Working with client teams to develop advertising plans and projections; and
- Staying on top of the latest digital advertising trends, networks, and formats.
- A passion for making our world a better place;
- At least 3 years of paid media, advertising operations, or paid social media optimization;
- Experience with agency, nonprofit, or political work in digital advertising, fundraising, and marketing;
- Experience implementing ads campaigns across a variety of advertising channels, including Facebook, Twitter, and/or Google;
- Obsessive attention to detail and intense curiosity;
- Excellent quantitative reasoning skills, proficiency using Excel, and ability to apply data to strategic decisions;Â
- Excellent verbal, written, and presentation skills;
- Ability to work with various technology platforms; and
- Ability to juggle and multitask on multiple projects in a deadline-driven environment.
- Background in online acquisition and digital fundraising is strongly preferred; and
- Client management experience is recommended.
Date Posted
04/06/2024
Views
1
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