Senior Digital Analyst

Why Phase2?

Our remote first employees join and stay at Phase2 to be a force. In pursuit of digital experience that advances the human experience, you will do your best work, live fully, and succeed as a team.

We are a digital agency rooted in technology, passionate about customer experience, and grounded in data and insights. We guide industry-leading companies to what's next in their digital landscape. In short, we make digital products that inspire, engage, and create impact.

Are you passionate about using data to solve problems? Do you understand how data-driven insights can help marketers understand and connect with their customers? If so, Phase2 would love to talk to you. We're looking for a Senior Digital Analyst who can help our clients optimize their marketing and product strategies based on data-derived insights.

We believe that data can help our clients to see their customers as humans, not just as segments. Your work will focus on collecting and analyzing qualitative and quantitative customer data and digital marketing data for the purpose of informing strategic and tactical recommendations, in service of achieving Phase2's clients' business goals.

Our ideal candidate is skilled at interpreting data for clients and providing guidance to strategy and implementation teams based on that data. This role is a combination of client-facing strategy (the "why" of data), along with hands-on research and implementation (the "how" of data). We need someone self-directed, with a passion for using data to tell stories, surface insights, and inform decisions.

This position reports to: Director, Marketing Services

Job Responsibilities

Salary Band: $92,000 - 124,000

Target salary: $102,000

Technical

• Conduct audits of client digital properties to ensure they are properly configured.
• Create and implement analytics measurement models that support a client's business strategy, marketing strategy, or other critical strategy for all types of digital properties, across the entire range of customer data.
• Support team members with technical research and testing on specific solutions.
• Make administrative changes to technology or advise clients on such changes as they impact data collection, management, and reporting.
• Provide guidance to product owners on site tagging structure and requirements, including event-driven analytics and data layers.
• Design and implement reporting solutions or partner with a development team to do so if custom solutions are needed.
• Design and build analytics dashboards and custom reports according to client needs.
• Troubleshoot and debug data implementation, integrity, and pipeline issues.
• Document implementation processes and conduct user training to educate and train the organization and partner sites on analytics best practices.

Strategic

• Lead stakeholder discussions to solicit and deeply understand client goals, and translate to requirements in the area of measurement, analysis, and supporting technologies.
• Analyze data provided by clients to inform strategic recommendations.
• Think creatively and help our clients find measurement and reporting solutions within their available budget and tech stack.
• Advise clients on decisions around their technology implementation that will impact the reporting or the user experience.
• Advise and consult on data collection best practices, opportunities, and limitations in accordance with business requirements, team best practices, and client privacy policies.
• Recommend testing strategies (A/B testing, personalization, user testing, SEO testing, etc) to influence established KPIs.
• Recommend strategies across UX, content, design, and development to influence established KPIs.
• Produce testable hypotheses related to customer acquisition/retention, user experience and product features.
• Connect insights from multiple sources of data to provide creative perspectives of the big picture
• Assist in Sales and Marketing efforts by writing blog posts, leading webinars, and presenting at conferences.

Minimum Qualifications

• Demonstrated expertise using tools like the Google Marketing Platform, the TealiumiQ Suite, or Adobe Launch in a client or project setting.
• Demonstrated expertise in eliciting client business requirements and translating them into technology implementation for reporting or testing purposes.
• Expertise in advising clients on conversion rate optimization (CRO) based on data and analysis.
• An expert understanding of "whole digital ecosystem" measurement, going beyond the website including lead funnels, CRM, fundraising platforms, email marketing, and social platforms.
• Demonstrated expertise in designing analytics solutions for conversion tracking including the set-up of goals, funnels, and event tracking.
• Demonstrated expertise in building dashboards and reports using business intelligence and data visualization tools such as Google Data Studio, Tableau, and Datorama.
• Experience developing and measuring attribution models or auditing omnichannel strategies within established attribution models.
• An analytics certification such as Google Analytics IQ, DAA Web Analyst Certification, or similar.
• Excellent written and verbal communication skills.
• Project management and organization skills.
• Ability to independently manage multiple projects with a high degree of accuracy and attention to detail.
• Leadership and collaboration abilities
• Ability to teach and mentor other staff members in a management capacity.
• Agency or consulting experience; this is a client-facing role.

Preferred Qualifications

• Advanced knowledge of event-driven analytics tools such as the Adobe Analytics Suite, Mixpanel, or Heap.
• Demonstrated ability to write custom SQL queries to extract and transform data.
• Experience with data transformation (ETL/ELT) tools such as FiveTran, Stitch, and Funnel.
• Expertise in the analytics data layer and ability to design analytics solutions based on the data layer.
• Hands-on experience with big data, including data warehousing and Google Cloud Platform.
• Experience in the client or project setting with analytics for real-time personalization with platforms such as Adobe Target, Acquia Personalization, or Optimizely.
• Experience with cookie consent management platforms such as OneTrust.

Advancement Criteria & Travel

Phase2 is committed to transparency for career advancement. Eligibility for advancement is dependent on:

• Performance Management evaluation history indicating strong performance and exceeding expectations of current role;
• Consistent demonstration of successfully executing the minimum qualifications of the next level
• Endorsement from senior leadership and peers
• All employees at Phase2 are expected to travel when requested. The amount of travel per year varies by Job and customer-related needs.

The typical advancement path is to Lead, Digital Analyst.

Working at Phase2

At Phase2, we want you to be a force. Not for just one thing, but for your thing: the intersection of your expertise and your passion. And we will help you achieve it.

You are not just your expertise. You are a whole and complete story, and we invite all of it. We live fully with dynamic careers because we know that your best self is your whole self. That means we build authentic relationships with each other, there is no hidden home life, your schedule is your own, and the quirks that define you are storied.

Our formula for impact weaves together our brains and our spirits. We enchant with logic and lead with courage. We are questioners, nerds, and inventors - logicians at heart who meet challenges with curiosity and a "what's next" spirit.

When we work as one, we are potent and powerful. We succeed together. Your team will give you the autonomy you want and will always challenge, support, and advocate for you - and together you will achieve more than you ever could alone.

We live our passion - ignite change and share it with the world.

Learn more about all that we offer to help you succeed and live a full life.

Requirements

Due to customer requirements, candidates must be US citizens