Lead digital analytics for websites and mobile apps: develop reports perform in-depth behavior analysis translate findings into actionable recommendations manage analytics implementations and UAT and coordinate cross-functional projects to improve digital engagement.

Requisition Number: 2355892
Optum Insight is improving the flow of health data and information to create a more connected system. We remove friction and drive alignment between care providers and payers and ultimately consumers. Our deep expertise in the industry and innovative technology empower us to help organizations reduce costs while improving risk management quality and revenue growth. Ready to help us deliver results that improve lives? Join us to start Caring. Connecting. Growing together.
The Sr. Digital Analyst has hands-on experience with digital analytics tools to perform analysis and identify behavior insights a solid ability to tell data stories and is a problem solver who is passionate about creating remarkable digital experiences driven by digital data. We're a team of 30+ in the US with global and consulting partners. We partner closely with the Consumer Office and lines of business to measure the effectiveness of digital properties used by millions of customers.
We seek to promote the fair treatment and full participation of all people particularly groups who have historically been underrepresented or subject to discrimination based on identity or disability.
You'll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington D.C. area you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:

• The position requires experience in digital analytics relationship building skills and proven ability to think strategically in the complex and evolving healthcare environment
• Develop and distribute reporting to track digital performance and engagement business trends and other metrics
• Perform in-depth analysis across multiple websites and/or mobile applications to understand digital behavior and uncover key areas for improvement to drive engagement and success
• Translate results into clear insights and recommendations to support continuous improvement to websites and campaigns
• Manage key projects by ensuring alignment and understanding of program/project scope facilitating meetings and ensuring deliverable are met
• Establish tracking requirements for new features and work with the implementation team to participate in UAT as those features go live

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:

• 2+ years of digital analytics experience working with large distributed teams
• 2+ years of demonstrated experience utilizing the Adobe suite of web analytics products (e.g. Workspace CJA)
• 2+ years of demonstrated experience with digital analytics implementation support including effectively interpreting business needs into Adobe analytics solutions and running analytics QA/UAT through the development process to production release.
• Experience and proficiency with MS Office tools (Excel Word PowerPoint)

Preferred Qualifications:

• Demonstrated experience in managing the analytics lifecycle including testing methodologies
• Demonstrated experience utilizing session replay tools Glassbox DataDog Fullstory or similar
• Proven ability to act as a subject matter expert on best-in-class digital analytics consulting with stakeholders to enable the best possible view to consumer behaviors
• Proven ability to develop learning and optimization plans collaboratively with data science web analytics and business stakeholders
• Proven ability to gain an in-depth knowledge of website architecture KPI's and customer goals
• Proven ability to manage customer expectations appropriately and keep projects on schedule and within scope
• Proven ability to manage multiple projects with multiple remote teams at one time
• Proven ability to provide regular status updates to the leadership and quickly escalate potential issues
• Proven effective communication skills with a variety of different stakeholders

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Pay is based on several factors including but not limited to local labor markets education work experience certifications etc. In addition to your salary we offer benefits such as a comprehensive benefits package incentive and recognition programs equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $72800 to $130000 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race gender sexuality age location and income-deserves the opportunity to live their healthiest life. Today however there are still far too many barriers to good health which are disproportionately experienced by people of color historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race national origin religion age color sex sexual orientation gender identity disability or protected veteran status or any other characteristic protected by local state or federal laws rules or regulations.
UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.