Senior Digital Commerce Strategist & Architect

• Partner with product to shape store entry and wayfinding how customers land orient and navigate toward the right equipment for them.
• Design and continuously improve the equipment experience: how products are presented compared configured and contextualized across the journey.
• Own the underlying commerce data model and taxonomy product attributes content structures navigation logic and the relationships between them with an eye toward downstream usability for both humans and AI systems.
• Translate business goals customer research and behavioral data into clear strategic recommendations and roadmaps for the product team.
• Define KPIs and measurement frameworks for commerce initiatives; design and run A/B tests to validate impact on conversion AOV and customer lifetime value.
• Build business cases and ROI models for proposed initiatives and present findings to senior leadership.
• Collaborate with engineering to define API contracts content models and integration patterns that scale.
• Support current AI execution across commerce helping evaluate opportunities scope initiatives and translate them into something the team can ship.
• Help structure commerce data content and taxonomy so it's AI-ready: clean well-labeled retrievable and semantically meaningful.
• Contribute to feasibility assessments for AI initiatives including model selection considerations data requirements and integration approach.
• Help define guardrails evaluation criteria and QA processes for AI-driven features before they reach customers.
• Stay current with the AI landscape at a working level enough to be a credible thought partner and to spot where AI genuinely helps versus where it doesn't.

• Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
• Effective Communications: Understanding of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.
• Software Change Request Management: Knowledge of software change request management; ability to manage software product change requests from customers prospective customers vendors and internal staff.
• Software Engineering: Knowledge of software engineering; ability to deliver new or enhanced fee-based software products.
• Software Problem Management: Knowledge of strategies practices and tools for resolving software problems; ability to manage software problems in installed software products.
• Software Product Business Knowledge: Knowledge of and experience with the business aspects and operation of a software product; ability to manage install base current uses future plans and product vision.

• 5-7+ years of experience in digital commerce e-commerce strategy or a closely related field with demonstrated hands-on execution.
• Experience working on commerce surfaces such as store entry navigation/wayfinding PDPs search or merchandising ideally with direct exposure to product information architecture and taxonomy.
• Working understanding of commerce data: product data models content structures attribution and how analytics flows through the stack.
• Working knowledge of core AI/ML concepts (LLMs embeddings retrieval recommendation systems) and hands-on experience using prompting techniques and RAG patterns in a real work context. Familiarity with AI orchestration frameworks (LangChain LlamaIndex or similar) at a conceptual level.
• Comfort evaluating tradeoffs across AI approaches (prompting vs. retrieval vs. fine-tuning) at a directional level and translating those tradeoffs into business language.
• Strong project management skills and the ability to run multiple initiatives in parallel.
• Experience with taxonomy PIM or structured content systems.
• Strong data and analytics skills: GA4 Tableau Looker or similar BI tools plus working SQL.
• Experience with A/B testing methodologies and experimentation frameworks.
• Familiarity with semantic search vector databases (Pinecone Weaviate Chroma) or AI-assisted discovery.
• Exposure to UX or service design thinking comfort collaborating closely with designers and researchers and a feel for how IA content and interaction patterns shape the customer experience.

• This position requires the candidate to be in Broomfield CO or Chicago IL
• Domestic relocation assistance is available for this position.
• Visa sponsorship is NOT available with this position.
• This position will require up to 10% travel

• Medical dental and vision benefits*
• Paid time off plan (Vacation Holidays Volunteer etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

What We Do

Cat Digital is the digital and technology arm of Caterpillar Inc. responsible for bringing digital capabilities to our world-famous yellow iron. With over 1.5M connected assets worldwide our teams use data technology advanced analytics and AI capabilities to help our customers build a better world.

Why Work With Us

The Cat Digital team is at the forefront of Caterpillar’s evolution. We take pride in solving complex problems by building new systems from the ground up. On our team you’ll leverage data from across our entire enterprise to find solutions that open a new world of possibilities for our customers and dealers. Join us in building a better tomorrow.

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