Senior Digital Content Design Specialist

Donaldson is committed to solving the world's most complex filtration challenges. Employing innovation and breakthrough solutions, we are advancing filtration for a cleaner world. We look for the best people to help us succeed, offering opportunities to learn, effect change, and make meaningful contributions at work and in our communities. This is a place where you can make a world of difference.

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As a Senior Digital Content Design Specialist, you will support the creative development and execution of digital assets as well as content across Donaldson's digital ecosystem, including global website, sales enablement, social, and email. You will leverage your digital design expertise to create compelling, usable and inspirational digital content that translates business strategies into brand communications and user experiences.

Role Responsibilities:

CONTENT EXECUTION & OPTIMIZATION

• Manage and execute website content and digital assets, ensuring customer experiences are visually optimized on Donaldson's global website and other digital properties
• Work closely with internal marketing teams to understand key business challenges and propose solutions that align business needs and digital marketing best practices with compelling visual experiences
• Support the execution of digital content strategies that deliver against Donaldson's brand experience
• Bring content plans to life, ensuring flawless execution of content and assets
• Work with global marketing partners to enforce asset governance guidelines
• Provide global marketing partners with constructive, directional feedback that will drive creative output that is on brand and on strategy
• Make compelling recommendations to address content opportunities in our overall digital experiences

DESIGN

• Produce optimized content and creative output that is on brand and on strategy, including but not limited to: imagery, infographics, gifs, and video - to produce engaging customer experience journeys across the global website, social and email campaigns
• Develop and support visual content and assets focused on digital channels
• Ensure consistency with Donaldson's brand standards, templates, and style guides
• Responsible for quality control over delivered assets
• Understand and apply digital best practices and storytelling
• Provide technical and content support for multiple design and creative efforts
• Understand current digital trends, user experience and digital media standards, along with the tools and techniques for online experience development

Minimum Qualifications:

• Bachelor's degree in Fine Art Design, Graphic Design, Web Design, Marketing, or related discipline
• 5+ years digital content strategy or digital design experience
• 2+ years of experience with content management and digital asset systems, preferably Adobe Experience Manager (AEM)

Preferred Qualifications:

• Proficiency in Adobe Creative Cloud software: Illustrator, Photoshop, InDesign, XD

• Strong verbal, written and visual communications skills, including the ability to communicate complex concepts and data through images and graphics
• Self-directed, ability to manage multiple tasks and projects in a timely manner as well as collaborate closely with colleagues
• Understanding of UX/UI and overall CX, as well as ability to learn and use new tools and tech
• Passion for digital thinking, innovation, and ideation
• Exposure to agile marketing and web development processes
• Awareness of taxonomy, SEO and metadata standard methodologies and strategy
• Knowledge and experience with social media

Keywords: digital marketing, graphic design, interactive design, UX, digital assets, content management, content design, Adobe creative cloud, Adobe experience manager

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Come make a World of Difference!

Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.

Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.