Senior Digital Content Lead

Senior Digital Content Lead

About the Digital Activation Team

Are you a curious, smart, self-driven digital leader who loves working in collaboration with various disciplines? Are you a conceptual thinker who can bring your ideas to life in new and inspiring ways? Are you excited by the challenge of turning complex problems and constraints into elegant solutions that meet a customer's needs? Come and join us as we transform Thomson Reuters into a truly digital company.

We aren't just changing the way customers engage with us, we are transforming and re-imagining our business. We are looking for a Senior Digital Content Lead who can craft clear, consistent, succinct language for Thomson Reuters' product and digital experiences based on sound content strategies and storytelling principles. This is a highly collaborative role that will partner closely with content strategists, SEO managers, product teams, marketers, digital producers, UX designers and researchers, leadership, accessibility specialists, development, and more to create user-centered experiences.

About the role

As a Senior Digital Content Lead, you will:

• Drive and deliver end-to-end tactical content solutions for our product or digital experiences
• Collaborate closely with content strategists to tactically interpret and shape strategy implementation into cohesive and effective real-world messaging
• Help analyze users' needs/problems and co-develop a content solution that accelerates users through a defined content journey

• Mentor/coach junior- and mid-level digital/product content personnel
• Execute efficiently, effectively, and independently, addressing any issues that arise in a fast and considered manner
• Be able to work proficiently in a sometimes-ambiguous space and use data/customer research and foundational digital content development principles to influence decisions and problem solve
• Think critically-not just about the right words for an experience, but about the right experience for words
• Demonstrate the strategic influence of words and visual language across digital, product, marketing, development, design, and research teams

• Write powerful, empathetic, persuasive copy for public-facing digital environments, demonstrating a keen understanding of audience, industry, purpose, and corporate best practices
• Help build processes, standards, metrics definition, and engagement protocols that facilitate top-value partnerships across digital, product, marketing, development, design, and research teams
• Consult client stakeholders and internal partners to understand client business goals, brand differentiators, and target audiences
• Ensure that content projects meet established deliverable timeframes and quality expectations
• Participate in content analysis and development efforts, such as:

• Auditing product lines or digital experiences for areas of digital content opportunity
• Shaping and evolving voice and tone elements for both disparate and experientially connected products
• Helping team members and partners align to processes around content development best practices
• Discovery/sprint planning exercises
• Prepare work for, and actively participate in, cross-content/cross-function ideation workshops and training sessions

• Be customer obsessed - advocate for customers with a sharp sense of empathy
• Have a growth mindset by thriving on challenges and viewing failures as a springboard for growth

About you

You're a fit for the role of Senior Digital Content Lead if you have the following basic qualifications:

• Demonstrated detail-oriented excellence, able to ensure consistent, considered content outputs internally and for customers
• A clear track record of success writing digital copy and content that rises above industry norms in a deadline-heavy environment
• Expert understanding of current digital content strategy, design, and tactical deployment best practices
• Deep user-focus and a record as an influencer within and across complex groups, if not large corporations and/or organizations

• Experience evangelizing digital content writing/development within a large organization to build peer and leadership understanding of and emphasis on importance
• Able to take initial direction, then execute and deliver usable and consumable deliverables for research, organization, planning, strategic efforts, etc. without oversight
• Expert use of work management and workflow platforms, design/writing collaboration tools (high- and/or low-fidelity), Microsoft office applications, and document/chat/video collaboration tools
• Expert understanding of an agile approach to creative outputs and how to collaborate with design, research, product, digital, and development partners
• A keen understanding of and participation in developing and interpreting digital content KPIs/success metrics; exposure to means/methods of measuring user-centric digital content success

• Understand the importance of primary and secondary customer research as well as both qualitative and quantitative inputs on approach to language, tone, and content; ability to define need, prepare for, and partner with research teams on content-related insights
• Advanced familiarity with aligning to/ maintaining style guidelines, KMDs, writing guidelines, and/or brand voice and tone guides
• Clearly and concisely present influential information to upper-level company leadership when necessary

Education and Experience

• 10+ years progressive professional experience including 6-8 combined years of digital content design/digital writing/copywriting, including some for a complex software or technology product offering (cloud, app, or web)
• Extensive experience working with designers, strategists, and developers within a UX, creative, digital, experiential, marketing, or similar setting
• Excellent English writing and editing skills with demonstrated ability to successfully target content to the desired medium
• Familiarity with and demonstrated use of AP style / standard rules for grammar, punctuation, and spelling
• Some familiarity with accessibility guidelines as they relate to digital content

• Active experience working within agile management platforms such as Azure DevOps (ADO), Mingle, Jira, etc.
• Familiarity with content gathering and management systems such as GatherContent and Adobe Experience Manager
• Familiarity with methods of measuring digital content success qualitatively and quantitatively
• Bachelor's degree in writing, marketing, communications, public relations, journalism, or related field

What's in it For You?

• You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:
• Hybrid Work Model: Currently the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.
• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Day Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact
• Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

#LI-SB4

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.