Senior Digital Engagement Consultant - Insights

Caterpillar

Senior Digital Engagement Consultant - Insights

Reposted 6 Hours Ago

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Chicago IL USA

Hybrid

108K-169K Annually

Senior level

Artificial Intelligence • Cloud • Internet of Things • Software • Cybersecurity • Industrial

Cat Digital uses digital technologies to help Caterpillar Inc. customers build a better more sustainable world.

The Role

Lead global adoption and engagement for Caterpillar digital insights products by developing and executing engagement strategies analyzing usage and feedback designing marketing activations and building partnerships with dealers and regional teams to drive measurable business outcomes.

Summary Generated by Built In

Career Area:
Technology Digital and Data
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar you're joining a global team who cares not just about the work we do - but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We don't just talk about progress and innovation here - we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.
Cat Digital is the digital and technology arm of Caterpillar Inc. leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.
Job Summary:
The Digital Adoption and Customer Success (DACS) organization part of Cat Digital plays a critical role in enabling long-term value realization from Caterpillar's growing portfolio of digital solutions. DACS is focused on driving meaningful adoption sustained engagement and measurable business impact across the global dealer network and customer base.
The team is seeking a Senior Digital Engagement Consultant to lead adoption and engagement efforts for some of Caterpillar's digital solutions products such as Opportunity Lead Generation Analyzer (OLGA) and Sales to Users (STU). These solutions provide advanced insights to make smart business decisions create a trusted source to view sales and allow proactive discussions with current and potential customers
The Senior Digital Engagement Consultant role is a hybrid of strategist analyst marketer and relationship builder responsible for translating product capabilities into measurable business impact and scaling adoption globally. This position works in close partnership between digital product teams and regional teams; acting as a bridge to accelerate adoption and engagement with our Caterpillar dealers.
At its core the role is focused on turning digital innovation into real-world impact- helping our dealers and internal partners fully adopt and realize the value of our insight's products.
What You Will Do:
As the Senior Engagement Consultant for Condition Monitoring you will drive product adoption & generate business outcomes (Revenue + Feedback) through engagement strategies and marketing activations. Your primary objectives will be:
Lead Adoption Strategy & Execution (Part Strategist)

Develop manage and execute end-to-end engagement strategies to accelerate product adoption (tied to product releases and regional priorities)
Identify adoption barriers and design targeted interventions along with responsibility of ensuring regional teams are integrated into the engagement plans
Provide strategic guidance on digital capability requirements to drive adoption engagement and deliver the best overall customer experience with our digital products.

Drive Insights & Data-Informed Decisions (Part Analyst)

Analyze product usage and engagement trends plus gather dealer and regional team feedback to make data-informed decisions and drive adoption through engagement strategies
Identify gaps in adoption efforts and lead retention projects (in coordination with multiple teams) to drive authentic adoption
Leverage multiple reporting insights to develop plan and continually refine strategies

Design and Execute Engagement strategies & Marketing Activations (Part Marketer)

Create targeted messaging and campaigns to promote product value dealer action and drive engagement.
Capture and scale best practices and success stories to drive broader organizational impact
Curate a dealer engaged community to foster trust and authentic adoption

Build Partnerships & Scale Impact (Part Relationship Builder)

Build strong relationships with regional teams dealers and product partners
Act as a connector across product marketing and field regional teams
Coordinate with multiple internal teams to help drive a unified engagement strategy and experience for our dealers and internal partners

What You Will Have:

Effectiveness Measurement: Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.
Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.
Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
Effective Communication: Knowledge of effective communication concepts tools and techniques; ability to effectively transmit receive and accurately interpret ideas information and needs through the application of appropriate communication behaviors.

Considerations For Top Candidates:

Experience and expertise in promoting and/or driving engagement of digital products (condition monitoring is a plus) to users/audiences
Experience supporting and driving adoption for digital solutions around sales leads generation and revenue opportunity is a plus
Experience in working with Field teams or Dealers.
Technical marketing background and secure understanding of campaign building customer journeys and an omnichannel approach

Summary Pay Range:
$108318.00 - $169060.00
Compensation and benefits offered may vary depending on multiple individualized factors job level market location job-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

Medical dental and vision benefits*
Paid time off plan (Vacation Holidays Volunteer etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement

* These benefits also apply to part-time employees
Visa Sponsorship is not available for this position.
Posting Dates:
June 30 2026 - July 5 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community.

Skills Required

Effectiveness measurement knowledge (measure quality and quantity of work for improvement)
Knowledge of major products and services and ability to apply product knowledge appropriately
Relationship management skills to establish and maintain working relationships with dealers clients and peers
Influencing skills to impact decisions within and outside the organization
Effective communication skills (transmit receive and interpret ideas and information)
Experience promoting and driving engagement of digital products (condition monitoring experience a plus)
Experience supporting and driving adoption for digital solutions around sales lead generation and revenue opportunity
Experience working with field teams or dealers
Technical marketing background with understanding of campaign building customer journeys and omnichannel approaches
Experience analyzing product usage and engagement trends and leveraging reporting insights to drive adoption

What the Team is Saying

Caterpillar Compensation & Benefits Highlights

Healthcare Strength—Health coverage spans medical dental vision disability life insurance an Employee Assistance Program wellness programs and tools like healthcare shopping and second‑opinion services. Parental and adoption benefits and a medical travel reimbursement are also included within the wellbeing offering.
Retirement Support—A 401(k) savings plan with company matching is broadly available and some groups receive an additional age‑ or service‑based employer contribution. An employee stock purchase program offers an added pathway to build long‑term financial security.
Leave & Time Off Breadth—Paid time off includes vacation holidays and volunteer time alongside parental and adoption leave across many employee groups. These provisions create a multi‑faceted time‑off framework beyond standard vacation days.

Learn more about Caterpillar's Compensation & Benefits →

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The Company

HQ: Irving TX

100000 Employees

Year Founded: 1925

What We Do

Cat Digital is the digital and technology arm of Caterpillar Inc. responsible for bringing digital capabilities to our world-famous yellow iron. With over 1.5M connected assets worldwide our teams use data technology advanced analytics and AI capabilities to help our customers build a better world.

Why Work With Us

The Cat Digital team is at the forefront of Caterpillar’s evolution. We take pride in solving complex problems by building new systems from the ground up. On our team you’ll leverage data from across our entire enterprise to find solutions that open a new world of possibilities for our customers and dealers. Join us in building a better tomorrow.