Senior Digital Marketing Analyst

We are looking for an experienced Digital marketing strategist to join our team. You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness. If you're a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with a team. Ultimately, you should be able to effectively connect our brand with our online customers.

Requirements

• Oversee Digital Analytics Tracking & Implementation Strategy
• Utilizes Google Marketing Cloud Platform and other key Google products such as Google Analytics, Google Tag Manager, Google Big Query, Google Data Studio
• Lead e-commerce analytics team with a key focus on forecast automation, performance marketing reporting, customer analytics and channel demand-based KPIs
• Define reporting performance KPIs
• Build dashboards for executive decision making
• Oversee the roadmap of the customer Data Platform
• Assist with management of external vendors that support our marketing efforts
• Use data to enhance insights for the channel to help us forecast and understand our customer journey and channel performance

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA) with Company Match
• Life Insurance (Basic, Voluntary & AD&D)
• Unlimited Paid Time Off
• Short Term & Long Term Disability
• Training & Development
• Free Food & Snacks
• Wellness Resources