Senior Digital Marketing Executive

Company Description

Growthdesk is looking for a talented digital marketer (performance marketer or Ad and campaign optimizer)to join our team to drive campaigns and measure the impact across various social media platforms.

A cool, sharp, witty and talented person who is interested in digital marketing, obsessed with optimization, love numbers and tech startups in general. We are looking for someone who is a self-starter - doesn’t always need to be told what to do, and can balance time and manage themselves. Successful candidates must have excellent analytical skills, attention to detail, be problem-solvers and is a multi-tasker.

Job Description

What you will be doing:

• Set up, implementing, managing and optimizing paid Marketing Campaigns across Google, Facebook, Instagram, LinkedIn and other platforms when required by clients.
• Manage bidding and budget strategies on the mentioned platforms
• Optimize copy and landing pages for paid search engine marketing campaigns
• Fix any errors and bugs in the performance of our ads or landing page (including the implementation of pixels and tags)
• Perform keyword analysis to find opportunities and better-performing keywords
• Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
• Work with our Graphic and Brand Designers to run paid ads such as banner ads or eDMs so as to help our sales or branding initiatives
• Track and optimize the performance of our campaigns including engagement rates for each campaign
• Have strong analytical ability to evaluate end to end customer experience across multiple channels and customer touchpoints
• Collaborate with internal teams to create landing pages and optimize the user experience
• Brainstorm new and creative growth strategies (including identification of new trends in digital marketing and evaluate new technologies) adhering to best practice guidelines
• Plan, execute and measure experiments and conversion tests including A/B and multi-variate Testings and dynamic ads optimization

Qualifications

What you will need

• At least a diploma in marketing or related fields such as analytics, communication and statistics or sciences.
• 6-8 Years experience in digital marketing, PPC, SEM, and social media especially in the optimisation of campaigns in a full-time role
• Prior experience managing a team or from an agency background will be a plus
• Highly analytical and data driven. Proficient in A/B testing, tracking and reporting on key metrics that measure performance in campaigns inclusive of traffic, revenue, conversions, and ROI.
• Deep Knowledge of campaign setup, ad creation for FB and Google including keyword research, google analytics
• Highly adept and familiar in setting up and optimising Google Adwords, Facebook campaigns on FB Ads Manager (not just boosting of FB posts)
• Day-to-Day use of Google Analytics and other analytics dashboards
• Kept abreast of the latest developments in ad-tech and updates of Google, Facebook, Instagram, and Linkedin or other innovative ad-tech platforms
• Deep knowledge of Microsoft Excel and Visualization of Data
• Passionate about Digital marketing and not afraid to suggest ideas, solid excel and communication skills, and great attention to detail
• Preferably Google Adwords, Analytics certified, other Google certification will be a plus

Additional Information

The Offer

• Work with a team that believes in cultivating growth mindset in each and every team member
• A role that offers a breadth of learning opportunities and a highly collaborative environment
• A flat hierarchy and with a high level of autonomy
• We believe in a happy work environment and culture!