Senior Digital Marketing Manager

Company Description

We are proud to be the world’s largest and most experienced flower delivery network. Every day, people trust us to deliver their best wishes and sentiments on their behalf. But it’s not just about being the largest - we pride ourselves on being the most personable too. 
As a business, we are driven by our Purpose, ‘to make beautiful things happen’ – it’s what drives us every day. We strive to be trusted, personal and special and each and every one of our colleagues contributes to that.

We have a very flexible approach to hybrid working, where our colleagues are trusted to choose how they manage their time and to decide where and how they work – just as long as they come to the office in Sleaford to collaborate and connect with each other on a weekly basis (although many colleagues choose to be in the office much more often than that).
Our colleagues tell us that they love working here and that we have a real ‘family feel’ that makes us a unique and great place to work.

Job Description

We are recruiting for a Senior Digital Marketing Manager to be responsible for leading our digital marketing team and developing and delivering digital marketing channel strategies that support the delivery of the overall marketing and brand strategy to drive both acquisition and retention.

This is a hugely influential role which collectively leads the channels, and team, that account for a vast proportion of our order revenue – presenting a great opportunity for a highly skilled and experienced digital marketer to make their mark.

In this role, you’ll work to drive efficiency and effectiveness of digital channels, namely organic search, paid search, email and affiliates and where appropriate, managing them cohesively to maximise opportunities. You’ll use your excellent digital marketing knowledge to provide guidance and support to a team of digital experts and support to develop further, the digital marketing expertise across the wider marketing team.

You’ll work to develop and drive a program of continuous improvement across all performance channels which will increase efficiency, increase sessions, improve conversion, and drive incremental sales. This will also stretch to considering how digital activity supports our brand objectives and challenges and ensuring we are delivering the customer experience we can.

Agencies and third-party suppliers are key to the success of our channels and so an ability to lead these agencies and to work collaboratively with stakeholders, both within and outside Interflora, is key.

Qualifications

To perform well in the role, we would expect you to have.

• Outstanding digital marketing skills and knowledge
• An excellent record of delivering results through digital marketing role, in a sizeable ecommerce environment with knowledge across all digital channels.
• Experience leading a small team of experts and strong people management skills.
• An ability to create integrated digital marketing strategies.
• An exceptional knowledge of the current search landscape for paid and organic as well as an understanding of eCommerce opportunities and risks.
• Demonstrable experience in data-driven marketing and decision making.
• A strong understanding of content marketing and the role it plays in an effective marketing strategy.
• Experience managing a significant budget.
• Excellent decision-making skills and judgement
• A formal marketing / digital marketing qualification is desirable.

Additional Information

The newly refurbished Interflora House is in the heart of Sleaford – a beautiful market town in Lincolnshire. In our amazing newly designed workspace, we have a choice of over 80 ‘hot desks’ and 14 meeting rooms, as well as many different types of work areas to utilise throughout the day – whether that’s our ‘Library’ for some quiet thinking space, our ‘Heartspace’ for a chat over a free freshly-ground coffee, or our ‘Amphitheatre’ for social and collaboration activities. There’s even variety in our 3 main working areas, which include designated quiet desks, a ‘full bloom’ space for noisy, day to day work activities and calls, breakout spaces, meeting pods and conferencing facilities – the choice is yours and it’s all here at Interflora House!

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