Job Description
Who is Credible?
We are a marketplace where users can compare personalized, prequalified rates and quotes from multiple lenders and carriers, for student loans, mortgages, personal loans and insurance.
We’re challenging the status quo by giving power to the consumer. We believe in a world where ‘ethical’, ‘lending’, and ‘insurance’ can coexist, so we set out to build innovative platforms that actually work for customers. Our mission is to help people find the best loan or insurance policy possible.
We believe researching and buying loans or insurance shouldn’t be confusing or complex, so we’ve focused on simplicity. We’ve created the only unbiased loan and insurance buying process out there, which makes finding options straightforward and clear.
About the Role:
Credible is looking for an experienced Senior Digital Marketing Manager to help us launch and optimize campaigns on a variety of digital channels primarily on Paid Search but also through other channels like Display and Paid Social. You will work alongside our existing team of Performance Marketers to manage digital ad spend for one of our product verticals.
We are looking for someone who has experience managing large scale Paid Digital campaigns. The ideal candidate will be both data driven and also creative. We want someone who is equally comfortable writing ad copy and performing data analysis.
The role is full time and compensation will be based on experience.
Responsibilities:
- Build campaigns from scratch including audience targeting, budgeting, and creative deployment
- Optimize campaigns to meet specific company KPIs like Gross Margin, Revenue, and Cost per Acquisition
- Regularly analyze performance using sound statistical methodologies
- Working with Branding and Design team members, assist in the development of new creative from ideation to writing ad copy
- Generate reports and share results with the immediate team plus external stakeholders
Education and Experience:
- Bachelor's Degree
- At least 6 years experience in Paid Search (Google and Bing)
- At least 2 years experience in Display and Paid Social platforms like Facebook, Twitter, GDN, etc.
- Strong analytical abilities, including experience with Excel and other analytics tools
- Experience using data reporting tools like Looker or Tableau
- Experience with writing ad copy
- Experience marketing lead generation type services and managing to KPIs such as cost per closed loan, revenue, and profit margin
- Strong attention to detail
- Good communication skills
- Team player with no ego and no attitude. We work collaboratively and care just as much about how you fit with our team as how good you are at your job
We combine the intelligence, expertise and confidence of a financial advisor with the approachability and honesty of a friend. In other words, we’re the friend you always wish you had in finance.
We are optimistic, challengers, trustworthy, clever, and smart. We are open and transparent. We strive to act as advisors by being friendly, objective, and open in our communication. We use language that is intelligent yet approachable. When appropriate, we’ll drop in a bit of wit to position ourselves as a fresh, reliable voice in the financial world.
Date Posted
08/12/2022
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