Senior Digital Marketing Manager

Pendo is looking for a data-driven, collaborative, and experienced Search Marketer who is looking to make an impact at one of the fastest growing businesses in software.

As part of the Performance Marketing team, this role will support Pendo’s global digital advertising efforts across paid search and display channels to exceed growth and efficiency targets. The Digital Marketing Manager will own the creation, optimization, execution, and reporting of Pendo’s advertising campaigns, with a focus on the paid search and display channels. This role requires the ability to manage competing priorities and initiatives in a timely manner. A keen eye for data trends and a desire to keep up with industry best practices is necessary. This role will also contribute to the growth of Pendo’s SEO efforts.

Role Responsibilities 

• Work with the Performance Marketing team to develop and implement digital campaigns to achieve efficient pipeline creation
• Own the day to day management, optimization, and strategy of Pendo’s global paid search and display efforts
• Coordinate execution of campaigns with agency partners and internal stakeholders 
• Collaborate with internal design, social, content, brand, and growth teams to create and test ads, landing pages, and strategy
• Support the data analysis and reporting needs of the paid media team, including the use of internal reporting & BI tools, Google Analytics, and ad server reporting to show full-funnel impact of paid media programs
• Influence the digital marketing strategy and marketing pipeline goals for a global demand generation function across the Americas, EMEA, and APAC
• Advise on shifts in program audiences, keyword mix, channels, tactics, and media partners based on performance
• Identify and utilize customer and intent data from various owned and 3rd party sources to inform targeting and make recommendations on optimizations

Minimum Qualifications 

• 5+ years hands-on experience in paid search and display advertising
• Expert in core search platforms - you have an opinion on campaign structure, bid strategies and matchtypes - and you’re always willing to test them
• Experience with global campaign setup, execution, tracking, and analysis using a variety of external and internal reporting tools, including management of country and region-specific strategies
• Outstanding communication and collaboration skills
• Comfortable with ambiguity and juggling multiple projects with tight deadlines

Preferred Qualifications 

• B2B SaaS or agency experience
• Experience with ABM
• Experience with Marketo, Salesforce, Looker, Google Analytics, and 6Sense
• Experience working with translated and international campaigns (EMEA and APAC)

Pendo Description:

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success.  Our mission is to improve society's experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.

EEOC

We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.

Accessibility

Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: [email protected]. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

Compensation

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

Raleigh, NC - USD $100,000 - USD $150,000

New York City, NY - USD $105,000 - USD $158,000

Individual pay rate decisions, including offers made within and over the expected salary range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.