Senior Digital Marketing Manager

The Mission:

At Enigma, we believe that the future of the small business economy runs on data. Enigma provides the most comprehensive data about the identity and financial health of nearly every small business in the country. Our customers - financial services and insurance companies who work with small businesses - use our unique product to make smarter credit-related decisions and to better serve their small business customers.

Our data has been covered in Forbes, The Washington Post, and American Banker. We’re backed by leading venture firm NEA and others, including customers who love our data so much that they invested in our future. We’re rapidly growing and looking for talented individuals to help us change the landscape of small business financing.

We are looking to hire an experienced and creative marketer to own digital media and help accelerate our growth. You will play a critical role in defining Enigma’s digital marketing strategy to support overall Go-to-Market efforts.

The Role:

You will lead digital marketing and paid media at Enigma (reporting to the Head of Demand Generation) and will be responsible for building out and optimizing digital marketing campaigns in line with Enigma’s key prospect segments. You will work closely with your content and growth marketing counterparts, as well as the business development team, to successfully drive lead engagement and conversion at each stage of the marketing funnel. 

We are looking for someone who will:

• Design, execute, and optimize multi-channel digital marketing campaigns, including but not limited to: paid search, paid social, and display advertising.
• Own both broad-based and account-based approaches to digital marketing, experimenting with different targeting strategies to engage and re-engage key audiences. 
• Understand audience segmentation and build varying campaign structures to support multiple use cases and funnel stages.
• Analyze and report on campaign performance to drive towards key performance indicators, making recommendations for performance and productivity optimizations. Be responsible for defining campaign specific success criteria
• Leverage data insights across your owned channels to understand bottom line business impact. Distill those learnings to provide actionable recommendations that drive pipeline growth.
• Continually run experiments to optimize campaign performance with a focus on customization and personalization.

What makes this job interesting?

• Ownership: You will be our first fully dedicated paid media hire and will have the opportunity to help shape the digital marketing function as a key part of the overall marketing strategy. We have big ambitions and a small team, so you will have the opportunity to take on large amounts of ownership.
• Impact: Your channels and campaigns will directly influence bottom line results.

Our ideal candidate will:

• Bring 5+ years of digital marketing experience in a fast-paced B2B environment.
• Have expertise across Google paid search, LinkedIn advertising, and 6Sense or Demandbase advertising. Experience with Marketo is a plus. 
• Be highly collaborative and curious, taking an interest in other areas of the business to enable comprehensive and cohesive strategies.
• Take an analytical approach to all marketing efforts, and be capable of presenting learnings, results, and new ideas to stakeholders at all levels.

Bonus points if you:

• Have experience working at a data company or in the financial services industry

About Us:

At Enigma, we’re building the single, most reliable source of data on businesses to power the future of financial services. By engineering better data from hundreds of public and third-party sources, we aim to tell the complete story of every business, so that companies of every size can access the financial services they need to grow and thrive. Our core values — generosity, curiosity, ingenuity, & drive — guide everything we do, from how we make our most important product decisions to how we work with and support one another on a daily basis. We’re a team of curious, driven individuals with diverse backgrounds and skills, but we’re all passionate about engineering deeper understanding through data—together. If this resonates, we would love to hear from you!

We are proud to be an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

Salary Range: $120,000-$175,000

A note on salary ranges: we pride ourselves on paying competitively for our size and industry. Salary is one piece of a total Enigma compensation package that includes additional benefits and opportunities. All of our compensation packages include equity because we believe 100% of Enigma employees should have the option to purchase ownership in the company and benefit from the value we’re creating together.