Senior Digital Marketing Strategist -Startups/SMB
Job Description
Team: Marketing
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Digital Marketing Strategist - Startups/SMB in Canada.
This role offers an exciting opportunity to lead high-impact digital marketing initiatives for fast-growing B2B startups and SMB clients in the SaaS ecosystem. You will work closely with a select portfolio of accounts, building and executing integrated demand generation strategies across paid media, SEO, and CRO. Operating in a dynamic and performance-focused environment, you’ll have the autonomy to influence campaign direction, client relationships, and measurable business outcomes. The position is ideal for a strategic and hands-on marketer who thrives in fast-paced settings and enjoys balancing analytics, creativity, and client engagement. You’ll collaborate remotely with a highly skilled team while continuously exploring innovative marketing techniques, including AI-driven optimization and automation. This role provides the chance to make a direct impact on customer growth while advancing your expertise in modern B2B marketing.
Accountabilities:
- Manage and optimize digital marketing performance for a portfolio of startup and SMB clients across multiple channels, including Paid Media, SEO, and Conversion Rate Optimization (CRO).
- Build trusted relationships with client stakeholders by delivering strategic recommendations, communicating campaign progress, and ensuring client satisfaction and retention.
- Develop and execute data-driven demand generation strategies designed to achieve pipeline growth, SQL targets, and revenue objectives.
- Coordinate and manage projects efficiently, ensuring campaigns are delivered on time, within scope, and aligned with performance goals.
- Analyze campaign performance metrics and market trends to identify optimization opportunities and improve ROI across accounts.
- Collaborate with internal teams and leverage AI tools and automation technologies to enhance marketing effectiveness and operational efficiency.
- Stay informed about evolving B2B marketing trends, SaaS growth strategies, and emerging digital technologies to continuously improve campaign performance.
- 2+ years of experience in agency-side marketing and performance marketing, preferably within B2B SaaS environments.
- Strong expertise in digital marketing strategy, including hands-on experience with Paid Media, SEO, and CRO initiatives.
- Proven ability to manage multiple client accounts while maintaining excellent communication, organization, and project management standards.
- Deep understanding of startup and SMB growth dynamics, customer acquisition strategies, and performance-driven marketing approaches.
- Exceptional analytical, strategic thinking, and problem-solving skills, with the ability to translate data into actionable recommendations.
- Strong interpersonal and presentation skills, with confidence in managing client-facing interactions and strategic discussions.
- Familiarity with AI-powered marketing tools and a proactive mindset toward learning emerging technologies and automation practices.
- Ability to work independently in a remote-first environment while collaborating effectively across distributed teams.
- Availability to travel occasionally as required.
- Competitive compensation package with a structured living wage approach.
- Comprehensive medical, dental, vision, disability, and life insurance coverage for employees and eligible dependents.
- Flexible remote-first work environment with the ability to work from anywhere in Canada.
- Unlimited paid time off policy with a minimum encouraged usage period, plus paid company holidays and birthday leave.
- Paid parental leave and year-end company recharge break.
- Mental wellness support, including access to therapy services and mindfulness resources.
- Wellness reimbursement programs and fitness-related benefits.
- Retirement savings support and company matching programs.
- Annual bonus opportunities based on tenure and performance.
- Professional development opportunities within a collaborative and innovation-driven culture.
- Company-sponsored team events, virtual socials, and annual retreat experiences.
Requirements:
Benefits:
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Date Posted
05/20/2026
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