Senior Digital Marketing Specialist

Turn is a venture-backed tech startup focused on driving unprecedented value in the HR tech / workforce industry. Our B2B workforce acquisition platform is used by companies across 30+ industry verticals ranging from rideshare and delivery to health care and event staffing.
Our technology supports employers that need to develop hourly labor quickly and consistently across the U.S.
About You:
We are looking for a creative, highly-driven, hands-on Senior Digital Marketing Specialist to join our fast growing team. As a Senior Digital Marketing Specialist at Turn, you will work on strategy, implementation, and optimization across our paid marketing channels and help grow user acquisition.
Our ideal candidate thrives on challenge, has always wanted to be the lead running digital marketing campaigns, and is enthusiastic about working in a fast-paced, startup environment. If you are eager to collaborate with smart, entrepreneurial people in solving complex problems in the HR Tech space, then this is the job for you.
What You'll Do:

• Be grounded in data and technology, insights, and have a deep understanding of the digital landscape.
• Design, implement, and execute marketing campaign strategies to generate and nurture qualified B2B leads.
• Leverage growth marketing channels - SEO, SEM, paid social, online.
• Manage Meta Ads, Google Ads, Google Tag Manager and Google Analytics.
• Lead the performance media plan with ROI goals with partnerships, creative, brand, and content.
• Run tests, including A/B experiments, and report results.
• Own the budget for all paid performance marketing initiatives and non-paid initiatives.
• Own company growth metrics & reporting for paid channels and communication of progress to company and key stakeholders.

What You'll Need:

• 3+ years of experience driving growth through paid search and paid social channels.
• Experience creating and implementing MQL strategies.
• Deep understanding of all digital media fundamentals, including: attribution, ad serving, tracking & tagging, A/B testing, dynamic creative, and programmatic buying.
• Experience directly managing large scale UA campaigns across various ad networks, DSPs and/or self attributing networks (Facebook, Google).
• Proven track record of successfully managing Meta Ads, Google Ads, Google Tag Manager.
• Ability to develop new and creative marketing and demand generation program initiatives.
• Knowledge of Hubspot as a CRM automation tool is a plus.
• Bachelors or Masters degree from an accredited University.

Perks & Compensation:

• Competitive market salary (based on experience)
• Stock options
• Medical, vision, and dental insurance
• Remote work with quarterly onsite team member meetings

Though you will be working mostly remote, candidates from the Chicago Metropolitan area strongly preferred.
Turn is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
Level of English:
Fluent