Senior Digital Marketing Specialist

Innovation Lives Here

You go all in no matter what you do, and so do we. You want to use your powers for good, and that's exactly what we do at Lytx®. Our team is made up of hungry, humble, and capable people who are making a difference every day with technology that helps save lives each year.

**This role is open to candidates in San Diego, CA or Framingham, MA**

Why Lytx:

Exercise your creative muscles by owning the planning, execution, and optimization of a Paid Social Media strategy for a business unit to increase the digital presence and improve marketing and sales efforts. Every day is different and you'll have an opportunity to leverage your ingenuity. If you thrive in an environment that is results driven and collaborative with cross functional teams, this is the role for you! We value our online presence and believe it is a key strategic driver of growth for the SMB Business Unit and you get to help maximize ROI, drive traffic, and acquire customers.

The Team You'd Be Joining:

The SMB Growth Marketing team is dedicated to the rapid growth and acceleration of Lytx's Business Unit focused on Small and Medium-sized businesses. We have an entrepreneurial spirit and a data-driven approach, with a hyper focus on customer acquisition. We build positive user experiences and drive meaningful outcomes through experimentation and innovation.

What You'll Do:

• Own the creation and execution of effective paid social media strategies
• Build and scale B2B paid campaigns across various channels including: Facebook, LinkedIn, Youtube, Instagram, etc.
• Identify messaging that resonates by optimizing targeting, bids, creatives, audiences, interests, as well as ad and landing pages with A/B testing
• Define, monitor, and present progress against paid social critical metrics
• Execute tests, analyze data, and identify insights to maximize drive growth in paid social campaigns
• Effectively handle campaign expenses by staying on budget, estimating monthly costs, and adjust bids to gain better return on investment
• Stay up to date with the latest paid social best practices and technologies
• Seek out new tactics and channels to scale our paid social marketing efforts
• Collaborate with marketing colleagues to ensure alignment with joint marketing objectives
• Work cross-functionally with content, creative, and marketing operations to ensure brand and technical execution alignment
• Perform other duties as assigned

What You'll Need:

• 5+ years of related experience working on paid social marketing programs
• Bachelor's degree or equivalent combination of education and experience
• Prior experience using paid social tactics for B2B brand awareness and demand generation
• Strong understanding of social media metrics; able to interpret the results and take action to increase effectiveness of paid campaigns
• Experience running A/B tests and multivariate experiments
• Understanding of web analytics methodology and platforms including Segment, Google Analytics, Amplitude and Google Tag Manager
• Proficient with Marketo or other marketing automation tools preferred
• Comfort with ambiguity in a multifaceted working environment; know how to balance getting the details right while still adapting quickly

Lytx is powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that's what we do at Lytx. We're a diverse team of hungry, humble and capable people united to make a difference. Together, we help save lives on our roadways.

Find out how good it feels to be a part of an inclusive, collaborative team. We're committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices.

Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We're committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.