Senior Digital Marketing Specialist - Remote

The Senior Digital Marketing Specialist (Sr. DMS) is a project management role that is key in helping the Digital Marketing Manager (DMM) and web team consistently fulfill the marketing partner and university client web projects. The Sr. DMS will work with the DMM to create timelines along with large overarching strategies for the larger scale projects including but not limited to website redesigns, content updates spanning across multiple webpages and websites, transitioning content management systems, and more.

They will assist with various website production responsibilities with an emphasis on organizing and formatting content, images, and other web assets. These projects are designed to engage various audiences to promote the university's educational services. The Sr. DMS will effectively communicate with the surrounding teams and clients to ensure the project scope is thorough and complete. This helps ensure a quick turnaround time to update the website pages and obtain assets as required to meet deadlines. Specializing in strategy and execution of various, sometimes complex, digital marketing initiatives, the DMS will use their communications, marketing, SEO, and digital marketing skills to further the university, its enterprises and other higher education partners in search.

There is a potential for this role to oversee one or more Digital Marketing Specialist student workers. The Sr. DMS will be an advisory role to these student workers to ensure that they are keeping up with reporting needs, website fixes, maintaining project/page build consistency at the same capacity a full-time DMS performs at, and other duties as assigned. Although the day-to-day job involves working closely with a small team, the Sr. DMS must be able to work from home and manage their working hours productively.

Primary Responsibilities /Accountabilities/ Essential Functions:

1. Own website production tasks within WordPress or Drupal (depending on website), including but not limited to:

• Creating and editing website pages including full-page layout decisions
• Create and edit menus, breadcrumbs, set redirects, etc.
• Working with widgets and pre-determined elements to build pages
• Importing and cleaning up events, blog posts and diverse content types

2. Assist with content design on web pages using established style guides and pre-designed asset libraries. Work with web design and development teams to ensure the brand strategy is consistently applied during the development of web properties.

3. Follow specified processes and run quality assurance (QA) reviews of updated website pages and deliverables before they are sent to a client for review or launched on the website.

4. Communicate and collaborate with other team members (i.e., copywriters, SEO specialists, marketing project specialists for clients, web designers/developers) throughout projects to ensure accuracy and timeliness of delivery.

5. Gain clarity on client needs and interpreting their requests in a variety of communication methods, including internal posts in project management system, collaborating on calls, quick clarifications via Microsoft Teams, etc.

6. Ability to manage multiple projects and deadlines while following defined processes

• Creating and maintaining timelines of larger-scale projects (i.e., enterprise site redesigns, faculty/leadership needs, legal content updates, CMS migration, etc.) and communicating these timelines to the DMM, Assistant Director of SEO and Digital Marketing Director.
• This position exists to set up a client or a team member for success, so the Sr. DMS will need to connect with team members on a personal yet professional level while working together to complete the work at hand.
• The team thrives on open and direct communication to help keep awareness and ownership at optimal levels.

7. Organizational skills are a must due to the range of projects, priorities, milestones, and deliverables that run concurrently

• There will be opportunities to implement website strategies and track what works and what does not.
• Finding and providing solutions to problems may be a portion of these organizational skills where research of options and communicating those upward can impact business decisions.
• Oversee all active web design/development tickets at a bird's eye view and assist fellow DMS team members with ticket creation, management and sending deliverables or communication about items in progress or completed.
• Create/maintain larger-scale web design/development projects including project creation, web design/development tasks, attending meetings and maintaining notes from those meetings, submitting any mockups/QA links for review, etc.
• Running site scans, QAing results for false positives for updates and breaking down scale of work regarding updates to website statistics, content updates, and/or other ongoing projects like this.

8. Oversee and provide mentorship to student workers in their various responsibilities, or to conduct these duties when necessary, including but not limited to:

• Website reporting duties
• Website fixes (broken links/misspellings)
• Event page builds
• Checking accuracy and/or providing assistance with third-party tool that scrapes site(s) for certain phrases to be updated in legal content update projects.

9. Maintain knowledge of current website trends and best practices to propose innovative ideas or tactics to try as they arise within the website properties.

10. The ability to embrace and learn newer technology tools quickly is essential.

11. Adhere to follow-up processes to help meet promises and exceed expectations for project deadlines.

12. Keep the client management team up to date on any changes that may affect the final product or delivery timing to the client.

13. Other duties as assigned, including but not limited to, assisting related teams with their assigned responsibilities, self-initiated projects to improve the university's or university partners' websites, obtaining recommended industry learning courses and/or certifications as well as updating published content with newer components, schema markup or other recommended content elements to improve search.

Equipment Used and Responsibility

• Microsoft Office Suite including SharePoint for file management and Teams for instant communication
• Workamajig project management software.
• Supporting software, including but not limited to, Photoshop/Pixlr, Google Analytics, WordPress, Drupal, FullStory, WordPress and Microsoft Clarity.
• Working knowledge of website best practices
• Excellent written and verbal communication skills

Supervisory Responsibilities

May provide training and mentoring to less-experienced marketing staff members and manage student workers.

Experience/ Education

• Experience with working on websites in one or more of the following areas: content design, copywriting, content management/production, or imaging editing to name a few
• Professional experience with Drupal and WordPress or similar HTML CMS (Content Management System) backends
• Bachelor's degree in marketing, project management, communications, public relations, journalism, or a related field
• Minimum of three years professional experience within a digital agency, marketing department, or other corporate environment
• Must be able to pass pre-employment background investigation

Physical Requirements:

• Sitting: 6-7 hours a day
• Standing: 1-2 hours a day
• Walking: 1-2 hours a day
• Lifting: Occasionally
• Carrying: Occasionally
• Pushing: Rarely
• Bending: Rarely
• Squatting: Rarely
• Kneeling: Rarely
• Climbing: Rarely
• Reaching: Occasionally
• Grasping: Frequently
• Fine Eye to Hand Coordination: Continuously
• Driving: Rarely
• Work Environment: Office building on site. Work is performed primarily inside, subject to variations in temperature and weather, equipment noise and dust.