Senior Digital Media Specialist

Job Description

Playing an integral role in the execution of paid digital media content for clients, the Senior Digital Media Specialist will be responsible for day-to-day management of digital media campaigns. These campaigns span social networks (Facebook, Twitter, Instagram, LinkedIn, Snapchat and Pinterest), paid search networks (AdWords and Bing), and other digital networks (DoubleClick, etc.). In addition, the Senior Digital Media Specialist will be responsible for assisting in client reporting activities with the broader media team. Candidate must have strong interest in learning search, social and integrated digital media strategies.

RESPONSIBILITIES:

• Execute paid social and paid search campaigns
• Analysis of category and competition
• Campaign setup and optimization
• Media asset organization and scheduling
• Budget maintenance
• Keyword research and ad copy creation
• Traffic client campaigns in Google Campaign Manager
• Work with media planners and account team to strategize tagging
• QA placements per vendor IO and media plan
• Deliver tags/assets and work with media vendors to QA placements as necessary
• Assist in aggregation of data from various media platforms
• Assist in development of client-facing media reports utilizing Data Studio

REQUIREMENTS:

• Experience executing Google AdWords campaigns
• Experience executing Facebook and Instagram preferred
• Google Analytics preferred
• 3-5 years of experience preferred
• Analytical mindset with strong attention to detail and problem-solving skills
• Highly organized with ability to multitask in a fast-paced environment
• Strong excel experience with the ability to manipulate multiple data sets for analysis
• Experience with third-party tracking and reporting tools a big plus
• Ability to stay up to date with digital media and client category updates
• Strong understanding of digital media, marketing, and web metrics
• Comfortable with Macs
• Experience in higher education a plus
• Experience in a media or agency setting a plus

160/90 is an equal opportunity employer committed to a diverse and inclusive work environment.