Senior Digital Strategist

Why join us?

At Flipside, we don’t just preach about the transformational power of technology. We make it a reality. We get what seems like the impossible, done. Whether that means running the entire e-commerce platform for one of the UK’s busiest pizza chains, helping the country lose weight through augmented reality or building cutting-edge tech for some of the world’s most exciting start-ups.
As part of Weber Shandwick, we enjoy the best of both worlds – a small, close-knit team supported by a vast global network. We’re recognised for punching far above our weight both in terms of the quality of our output and our contribution to Weber Shandwick’s growth. As we look to expand our team, we’re seeking like-minded believers and achievers that are excited to greet a wealth of fantastic opportunities with energy and enthusiasm. 

The role

We are on the hunt for a Senior Digital Strategist to work closely with our clients to identify what it is they need, and how we can solve their problems with innovative digital tech. We’re looking for a self-starter with an independent streak who can take on today’s bewildering digital landscape and make sense of it for companies big and small.

Day to day responsibilities:

• Building a strong relationship with key clients, becoming a trusted advisor and source of marketing expertise
• Interpretation and interrogation of client briefs to ensure the ‘brief behind the brief’ is uncovered
• Developing compelling pitch and proposal documents in response to client briefs
• Research and analysis as part of the formulation of digital strategies
• Preparation of creative briefs for our creative team comprising UX, design and art directors
• Advising clients day-to-day across a broad range of projects spanning websites, mobile apps, chatbots, and voice skills
• Creating and running client-facing strategic workshops with the relevant Flipside experts
• Liaising with other teams to identify new business opportunities and opportunities for innovation

What we’re looking for

• Experience delivering digital innovation +/ product development strategies
• Extensive experience in a client facing digital strategy, product or marketing role (client or agency side)
• Strong commercial or new business development experience (client or agency side)
• Excellent presentation skills (both in terms of crafting a compelling written narrative and verbal presentation skills)
• Strong knowledge of UX and what a good user journey/experience looks like
• Ideally some research skills, gathering insights to help form strategies using any of the following tools:
  • Social media analytics (Facebook/Twitter analytics)
  • Google Analytics or Google Ad Manager specifically keyword tool
  • App Analytics Platforms (Firebase, Mixpanel etc) or App Store data (Apple Connect, Google Play)
  • Optimizely (A/B Testing)
  • EMarketer, Nielsen, Kantar, Comscore and similar
• Interest in technology

Core Benefits:

• Group life assurance
• Group income protection
• Personal pension plan
• Employee Assistance Programme

Flexible Benefits:

• Private Medical Insurance
• Buy or sell holiday
• Additional life assurance cover
• Critical illness insurance
• Personal Accident Insurance
• Dental insurance
• Travel insurance
• Health screening
• Gym discounts
• Cycle to work scheme
• Health cash plan
• Discretionary unlimited annual leave, in addition to public holidays (contractually 22 days)
• Sweets and snacks in the office
• Exclusive shopping discounts and perks
• Headspace membership
• Annual eyecare voucher
• Season ticket loan
• Referral bonus scheme
• Enhanced family leave
• Inclusive and invisible health policies

We  appreciate the time take to apply for the role and your recent interest in Flipside. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At IPG we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

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