Senior Director, Analytics & Measurement

At PMG, we exist to inspire all people to feel that anything is possible personally and professionally. It’s what powers us to deliver value, innovation, results, and Digital Made for Humans™ for the world’s most ambitious brands by bringing a more human-centric approach to digital. 

PMG is looking for a Senior Director of Analytics and Measurement to join our growing Analytics and Data Science team. Our team is responsible for developing dynamic analytics solutions that integrate data sources across multiple digital marketing channels including Paid Search, Programmatic Display, Social, Video, Affiliate, Brand and Mobile. The Analytics & Data Science practice represents a differentiated, revenue driving capability for PMG and is recognized for driving measurement thought leadership across the agency, our client base and the broader industry.

The Senior Director will play a leadership role in scoping, designing, and delivering analytics solutions to our clients, and will advise our clients on challenges they face related to media measurement. This leader will also be responsible for developing and managing the core Analytics team. This role is highly visible within PMG, cross-functional with collaboration across internal teams (Media, Client/ Ad Operations, Technology), and client-facing with current and prospective clients.

General Description:

• Proactively managing client-facing analytics strategy
• End-to-end project management; developing project plans (including scope definition, timelines, and deliverables), monitoring progress, providing client status updates, QA analytics or measurement solutions, delivering final results to client
• Aligning project expectations of agency, client, and partner stakeholders
• Clearly articulating project goals and objectives to technical and non-technical audiences
• Representing Analytics & Measurement in RFP response and sales presentations, in close collaboration with Business Development
• Developing thought leadership on marketing measurement best practices and providing client recommendations to support their business objectives
• Mentoring junior team members and managing overall professional development for Analytics managers and senior managers

Skills & Experience:

• 10+ years of related work experience in analytics, consulting, product management or related field, plus 5+ years of supervisory experience
• Bachelor’s Degree required; Masters degree preferred
• Ability to take abstract business problems and scope/implement an analytical approach that will address the issue for the client
• Expertise and demonstrated thought leadership in marketing measurement approaches, including Media Mix Modeling, lift testing, incrementality testing and diminishing returns analysis
• High level of business acumen; preferably experience in a fast-moving B2C industry
• Working knowledge of web analytics (e.g. Adobe Analytics, Google Analytics)
• Experience with Tableau or other data visualization tools (e.g. Datorama, Data Studio)
• Demonstrated ability to support business development to successfully close new business
• Demonstrated ability to drive alignment between client needs and business capabilities
• Strong communication and presentation skills with proficiency in either PowerPoint or Keynote
• Experience building relationships in a fast-paced, cross-functional team environment
• High level of emotional intelligence and ability to collaborate with others

About PMG: 

PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses strategy, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald’s, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.

Ranked by Deloitte, Inc., Entrepreneur, and Adweek as one of the fastest-growing companies in the nation, PMG has grown because of its commitment to continuous improvement, business integrity, cultivating dynamic relationships, and putting people first. The company has been named Adweek's Breakthrough Media Agency of the Year, MediaPost's Independent Agency of the Year, 7X Ad Age Best Places to Work, 3X Best Places for Working Parents, and one of Fast Company's Best Workplaces for Innovators.

Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way. 

We’d love to get to know you and share more about why we love PMG and the work we do.  

Join us in making digital more human → Apply Now

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.