Senior Director Brand & Social Strategy

• Lead Brand Strategy Development: Champion the overarching brand positioning voice for DraftKings and its sub-brands (e.g. Sportsbook Casino DFS).
• Support Integrated Campaign Development: Partner with creative media and analytics teams to build best-in-class campaigns that drive business and brand metrics and thrive in a social first environment
• Oversee Social Media and Community Strategy: Lead a unified social strategy that balances brand storytelling real-time engagement and performance-driven content.
• Guide Cultural Relevance: Identify opportunities for DraftKings to authentically participate in sports entertainment and internet culture through earned-first ideas and partnerships.
• Lead and Mentor: Manage and inspire a high-performing team of brand and social strategists fostering a culture of creativity collaboration and accountability.
• Collaborate Cross-Functionally: Partner across marketing products and ops to unlock opportunities and ensure consistency of brand experience across every touchpoint.
• Use Data to Inform Strategy: Work closely with insights and analytics teams to inform briefs and measure performance optimizing based on audience behavior and brand impact.

• 10+ years of experience in brand strategy social strategy or integrated marketing-preferably with a mix of agency and client-side experience.
• Proven track record of leading large-scale brand campaigns and social strategies that drive measurable results.
• A "chronically online" attitude for staying on top of latest trends
• Deep understanding of brand storytelling social platforms and the intersection of sports entertainment and culture.
• Experience managing and mentoring multidisciplinary teams.
• Excellent communication presentation and leadership skills.
• A passion for sports gaming and innovation in the digital and cultural landscape.

What We Do

It's simple at DraftKings we believe life is more fun when you're in on the action. For that reason we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best most trusted and most customer-centric destination for our players. We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets developing cutting-edge products and shaping the future of responsible gaming.

Why Work With Us

Here “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth help us win as a team and create unforgettable moments for our customers. Ready to own what’s next?

Gallery