Senior Director, Brand  Management Private Brands

Our Opportunity:

Chewy is looking for a Senior Director, Brand  Management Private Brands to lead our Private Brand Platform Teams. The ideal candidate is highly motivated, goal-oriented, and an analytical hands-on leader who excels in a fast-paced environment. He/she is experienced in private/owned brands and is equally passionate about building great brands, e-commerce, and disrupting the pet industry. This leader will have accountability for the entire portfolio of Chewy’s private brands like American Journey, Frisco, Vibeful just to name a few. The Private Brand platform business unit team is a highly cross-functional group that is the primary interface with numerous other organizations across the company including Merchandising, Marketing, Operations, R&D, Quality, Sourcing, and Technology. The role reports to the VP, Private Brands and is accountable for the full P&L and strategy of our proprietary brands business unit.  

What You’ll Do:

• Own and manage the operating P&L for our Private Brands with appropriate top and bottom-line goal setting for one to five years; Create and manage appropriate input goals across assortment, price, availability, and customer engagement. 
• Partner with consumer insights team to uncover consumer insights for the creation of new brands, portfolio expansion or changes to existing brands in the portfolio. 
• Create vision for long range assortment plan. Develop specific business strategies and plans to meet financial targets  
• Create and manage a 3-year product and brand pipeline resulting in pet products and our customers rave, wag, and purr about.  
• Own creation of Private Brands annual operating plans and the alignment with key cross-functional partners 
• Demonstrate consistent curiosity and high standards to continuously evaluate new opportunities and improvements across our portfolio. 
• Lead and mentor individuals to create a high performing team  

What You’ll Need:

• 15+ years in brand marketing and/or general management positions in top retail, or e-commerce organizations. 
• Experience building great consumer-facing businesses and brands. 
• Adept at working in a cross-functional, matrixed organization 
• Experience managing multiple brands as a holistic ecosystem as well as individually 
• Ability to operate simultaneously and effectively in both tactical and strategic modes. 
• Highly analytical business leader who can drive significant value in the P&L. 
• Experience developing brand and product strategies for consumer-facing brands. 
• Experience leading, coaching, and developing a team. 
• An ability to flawlessly multi-task and thrive under pressure and deadlines 
• Experience building and evaluating new business cases and a track record of operationalizing innovation and ideas into large scale revenue and profit generation. 
• Experience building and managing high performing teams and cross-functional leadership. 
• Expert in utilizing a number of different methodologies to understand consumers, identify opportunity areas and drive cohesive experiences 
• Demonstrates excellent written and verbal skills; experience authoring documents and detailed operational plans supported with key insights to lead effective decision making; Excellent verbal and written communication skills at all levels including with senior executives 
• BA / BS in relevant field and relevant experience 

Bonus (if applicable):

• Experience in E-commerce, Private Label, Retail