Senior Director, Client Marketing

Job Description

The Senior Director of Client Marketing will have a strong strategic mindset, the ability to build and lead a successful team, and a consistent track record of success in developing and driving marketing strategies, including digital marketing, events, demand generation, reporting, and campaign lifecycle optimization. The ideal candidate will have a proven track record of success in developing and implementing successful marketing programs across digital, ABM and events, managing a team, working cross functionally, and achieving business objectives, with a strong, data-led approach. The Senior Director of Marketing will work closely with other senior executives to develop and implement marketing strategies that support the organization's goals and objectives.

Job Tasks

• Lead and manage Client Marketing department focusing on accountability to generate demand and drive revenue growth.
• Develop overarching coordinated client marketing strategy spanning all AMN offerings and aligned to company strategy and objectives.
• Increased traffic to landing pages, website content, and other assets to improve conversion
• Collaborate with the sales and growth teams to align demand generation efforts with sales and partnership goals
• Partner to drive teams to execute on new demand generation and retention strategies for AMN Healthcare utilizing traditional, digital, and innovative marketing.
• Build and lead a dedicated high-performing team of Brand Managers responsible for developing and implementing marketing strategies to support business-specific and enterprise objectives.
• Drive development of brand standards across the organization.
• Advance and partner with Insights and Analytics team responsible for:
  • Developing and analyzing reporting, dashboards and scorecards for marketing critical metrics.
  • Obtaining and distilling customer insight, business, marketing, and competitive intelligence.
  • Capturing the voice of the customer through survey design, focus groups, and systematic customer feedback.
• Manage client projects so that they are delivered on-time and on-budget.
• Contribute to thought leadership and marketing program.
• Understand and embrace modern marketing approaches such as Inbound Marketing and Account-based Marketing.
• Find ways to create scalable, measurable marketing programs through exploring and utilizing marketing technologies.
• Understand how marketing programs should be measured and what "levers" to flip in order to optimize return on investment.
• Focus on reporting to really understand what's moving the needle and adjust marketing plans and strategies accordingly.
• Manage a team of 15, with 3 direct reports.Experience leading leaders.

Education, Certifications & Experience

Preferred Education/Certifications:

• A Bachelor's Degree in business, marketing or related field required.
• Master's degree preferred.

Minimum Experience:

• 10+ years of experience working in B2B marketing or related position. Experience in the healthcare services is preferred
• 5+ years of leading people
• Shown success and expertise with lead generation, sales support, client engagement and retention, digital marketing initiatives, ABM.
• Strong analytical skills and ability to use data to advise decisions and improve performance
• Strong project management skills and ability to manage multiple projects simultaneously
• Have created strategic marketing plans, written value propositions, and can attach revenue growth to programs
• Strong leadership, communication and interpersonal skills
• Proven track record of success setting and achieving ambitious goals

Our Core Values

Respect • Passion • Continuous Improvement • Trust • Customer Focus • Innovation

At AMN Healthcare, our diversity, equity, and inclusion philosophy is grounded in the belief that we should respect all voices, seek different perspectives, and succeed when we act together as a positive force for all of humanity. AMN Healthcare strives to foster a workplace of belonging where all team members can be their authentic selves, where we can apply our collective skills to innovate solutions that empower the future of care. AMN Healthcare is an equal opportunity employer.

Pay Rate

$169,500 - $201,500 Salary

Final pay rate is dependent on experience, training, education, and location.