Senior Director Commercial Execution - North Zone

Why being part of Coca Cola Latin America?

We're accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Position Overview:

Focus, Scope, & Impact:

• Responsible for the execution of the Operating Unit RGM and Winning @ the POS strategies at the Zone by applying the corresponding playbooks and leveraging global/regional tools and adjusting to the local reality.
• Provides full support to the Zone President, the GMs and other Franchise Leadership positions in their interactions with the Bottling System related to the referred Commercial Capabilities and Execution.
• Implements integrated system RGM approaches and plans to support topline revenue growth and Margin expansion through RGM and OBPPC levers as he/she lands the Commercial Strategy for the Zone. Develops detailed portfolio execution for the Zone/Regions to bridge category and commercial ambitions and initiatives with bottler reality, capabilities and channel relevance of those initiatives.
• Implements game-changing Channel Strategies based on OU playbooks for the OU, accommodating to the local reality. Oversees the landing of winning PICOS for all the relevant channels at the Zone.

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• Help secure resources necessary to locally address, generate and implement value-creating solutions that meets customer and bottlers needs and drive beverage category's incidence, profit and volume.
• Reinforces the cultural transformation to enable the network organization to succeed across the system.

• This role requires proven Commercial Capabilities (RGM, Winning @ POS/Execution, VTM) understanding, combined with the ability to translate plans into solid execution to deliver strong results in the marketplace. Highly developed leadership and influencing skills are a must to positively influence Operations and Bottlers
• To succeed, the role requires a strong combination of analytical and executional capabilities, strong Consumer- and Customer understanding, as well as a hands-on mentality.
• The role will be wired closely in a networked approach with Senior Leaders and Operators in the Zone as well as our Bottling Partners.
• Ability to drive cross-functional support and cross-system alignment, not least leading and smoothly running execution alignment and collaboration to ensure that OU strategies are fully owned by GMs

• 10+ years of leadership experience in Commercial Operations with strong skills in RGM, Channel Strategy and execution across channels (Traditional and Modern Trade)
• Proven strategic and analytical skills as well as outstanding interpersonal, communication and influencing abilities
• Ability to make things happen and inspire
• Desirable to have candidates with Bottler experience

• Commercial Execution
• Channel Strategy
• Capabilities (Rgm, Rtm)
• Category Management
• System Economics

• FRANCHISE LEADERSHIP
• CUSTOMER MANAGMENT
• VALUE TO MARKET
• SUPPLY CHAIN