Senior Director, Communications, Community, and Social Media
Job Description
At Daily Harvest we take care of food, so food can take care of you. We're committed to helping you nourish your body while taking care of the planet. How? By making it easy to eat more real, unrefined and sustainably sourced fruits and vegetables every day. Our team is collaborative, driven, and future-thinking. We're constantly learning, experimenting, and iterating, and celebrate failure just as much as success. We take risks, try new things, and we get things done. We love adaptogens and cruciferous vegetables but never say no to cake. Everything we do, we do in the service of our community.
Position OverviewDaily Harvest is looking for a Senior Director of Communications, Community, and Social Media to join our Integrated Marketing team. The team is charged with bringing our mission—to take care of food, so food can take care of you – to life. We build equity and consistency for the brand, create awareness, community, and advocacy – all while elevating our corporate reputation and enriching the Daily Harvest experience across every single touchpoint. We are looking for a leader who is passionate about sharing our mission and inspiring the team. This role reports into the Chief Marketing Officer, and collaborates across the organization to bring stories, launches, and campaigns to life through press, social media, and brand advocates.
What you’ll do:- Lead the Integrated Communications team—including in-house team members as well as agency support—overseeing earned media, executive visibility, social media, community, and thought leadership.Â
- Develop proactive Communications, Social, and Community strategies to build brand affinity and establish Daily Harvest as a leader in food and sustainability. Â
- Collaborate with the integrated marketing team–and across the organization–to support launches, campaigns, and key stories, while capitalizing on opportunistic moments.
- Generate positive earned media coverage across consumer lifestyle, business, and trade verticals. Additionally, you’ll take a proactive and reactive approach to thought leadership to build our internal experts as industry change-makers.Â
- Support crisis communication activities from strategy through drafting and delivery of materials.
- Become an expert on Daily Harvest’s mission, items, and brand – overseeing the social media calendar, press materials, and messaging to ensure every touchpoint is consistent.
- Be an inspiring leader, helping develop out of the box ideas that will drive press, social buzz, and brand love.
- Responsible for building organic relationships with reporters, tastemakers, content creators, and key groups to create authentic brand advocates.
- Train, support, and inspire your people, creating processes to make the team more effective.
- Oversee tracking of performance, spend, and ROI.
- 10+ years of Communications experience, including brand communications, corporate communications, and social media.
- An empathetic leader who enjoys working in a fast-paced and energetic environment.
- A passion for earned coverage and social media with an in-depth understanding of the ever-evolving media landscape and top platforms, as well as a proven track-record designing and executing successful campaigns.
- Exceptional written and verbal communication skills.
- Flexible, patient, compassionate, with a strong EQ and the ability to work under pressure and adapt to adverse situations.
- Highly detail and solution oriented.
- Passion for food is a major plus!
- Unlimited PTO Plan + flexible working hoursÂ
- Equity participation + 401KÂ
- Competitive medical, dental, + vision insurance
- Fun IRL + virtual quarterly team events, happy hours, + DH team gatherings to celebrate our co-workers
- Ancillary benefits: Commuter, Citi Bike discounts, + Health & Wellness Perks
- Annual company retreat
- Unlimited Daily Harvest in the office to keep you hustling, not hangry (...always stocked)
- In office access to everything we create (including recipes in development)
At Daily Harvest, our mission is to take care of food, so that food can take care of you. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, color, religion, military or veteran status, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability or genetic information. These are our guiding principles and apply across all aspects of employment.
Date Posted
09/26/2022
Views
5
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