Senior Director, Content Marketing

The Marketing team at Yext is looking for a Senior Content Marketing Leader to drive the creation and delivery of high-impact content across all channels.  In this role, you will manage the content marketing team and be responsible for defining and delivering customer-centric messaging and content aligned to audience journeys for various targeted personas. 

This role requires strategic thinking, customer-centric approaches, deep understanding of Yext products, and storytelling acumen.  Strong communication skills, executive presence and cross-functional collaboration skills to influence senior leaders across a highly-matrixed organization are a must.
We are a team of innovators, visionaries, and enthusiastic collaborators who care about making a difference in the world while building an amazing culture in the process. We were named a Best Place to work by Fortune and Great Place to Work in 2022, as well a Best Workplace for Women. 

What You’ll Do

• Develop a 12-month rolling content roadmap aligned to demand generation and customer education strategies.
• Drive execution of all content (whitepapers, ebooks, infographics, presentations, emails, event invitations, landing pages, web pages, etc.) across various virtual teams, external agencies, and within a small team of direct reports.
• Shape the strategic messaging framework that inspires confidence, excitement, and motivation among decision-makers.
• Work with Demand and Product Marketing teams to create persona-based buyer’s journeys for various targeted personas. Ensure that all content anticipates customer needs and delivers the right messages to encourage customers to take the next action in the journey.
• Partner with the communications and product marketing teams to develop impactful speeches, scripts, presentations, and other content presented by Yext executives and speakers.
• Work with product marketing to crystallize our core product value propositions for buyers in alignment with customer buying journeys.
• Partner with the communications team to develop the Yext thought leadership program designed to educate customers on best practices for building digital customer experiences.
• Serve as the company’s master storyteller by driving the production of innovative content experiences and raising the bar for content development across the company.
• Use data and analytics to continually measure the impact of content, deliver A/B testing, and optimize content marketing across all channels.

What You Have

• Bachelor’s Degree in related field
• 12+ years of experience in role or domain (content marketing, product marketing, product management)
• 5+ years experience managing content or product marketing teams
• Deep knowledge of customer journeys, campaign strategies, and the role of content marketing in advancing customer journeys
• Understanding of commercial and technical audiences and how to tailor content strategies to their unique needs
• Expertise in developing and executing content strategies and roadmaps across all marketing channels
• Demonstrated capability in creative problem solving of complex business issues through analytics, data driven insights, organizational skills, and sound judgment
• Proven clear and effective communication with technical and business leaders at all levels within large enterprises and across Product, Marketing, and Sales organizations
• Ability to manage multiple projects simultaneously and drive them to completion
• Experience producing customer facing content and working closely with agencies, across virtual teams, and third party partners
• Budget management experience

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