Senior Director, Data Strategy (Personalization)

Bounteous is looking for an experienced Senior Director, Data Strategy to join our growing team. This role will be responsible for the strategic development of digital marketing data ecosystems, accomplishing data-driven analysis and activation through solution architectures integrating measurement, modeling, and martech/adtech to meet client business objectives. Within client programs, the Director, Data Strategy will create and oversee comprehensive data programs to enable complex digital strategies. This role will be highly cross-functional and interface with Data & Analytics, Marketing, Experience Design, and Technology teams. 

 

The Senior Director, Data Strategy reports to the VP, Advanced Analytics to develop practice-wide data perspectives, help build the Data Strategy team, and advance the capacity of consultants across the D&A practice in project execution. As a leader in digital data and analytics, this role will also be involved in pitches, estimates, and SOWs for related projects.