Senior Director, DTC

Who You Are:

The Senior Director, DTC will direct day-to-day online operations relating to supergoop.com’s site merchandising, promotions and campaigns, along with oversight of retention channels such as Email / SMS, playing a key role in driving the continued growth of our online channel. As a DTC leader you should be able to balance an analytical approach of test/learn/iterate with a customer centric vision and have experience working in a successful ecommerce business that has maintained significant year over year growth. 

This role reports to the SVP of DTC and manages 4-5 direct reports. Key partners include Paid Media, CX, Digital Product, Brand and Retail Marketing, Creative, Product Development, Inventory Planning, Operations, Customer Service and 3rd Party Vendors.

Responsibilities include:

• Manage daily e-commerce commercial initiatives including online merchandising, campaigns and launches, promotions, and content execution, with the goal of driving revenue growth for Supergoop.com
• Oversee team responsible for strategy and execution of Email/SMS programming
• Lead brand’s SEO, on site search, and personalization strategies 
• Own overarching online campaign and messaging calendar, overseeing site programming for key moments such as product launches, brand campaigns and promotions
• Oversee creative request briefing, feedback, and review of site and retention creative assets, ensuring business objectives and delivery deadlines are met
• Join product development, forecasting and P&L reviews with senior leadership to inform on-site assortment strategy and ensure we are on track to meet our targets
• Lead site sampling, kits and bundles strategy, forecasting, execution, and analysis, working with internal partners to take advantage of cost efficiencies for marketing and promotional programs
• Monitor and manage business performance, overseeing topline weekly business insight reporting and recurring monthly performance reviews for senior leadership
• Lead business analysis of all merchandising and site programs to drive continuous improvement in sales and engagement
• Identify innovations that can improve the brand site experience and collaborate with Director of Digital Product to execute
• Partner with Paid Media Director on site landing experience strategy and optimization
• Collaborate with CX Director to ID efficiencies and optimization opportunities for overall site experience
• Key DTC partner and SME to Brand and Retail marketing teams in the role out of cross-functional / 360 initiatives such as events, partnerships and collaborations

Qualifications/Experience

• Bachelor’s degree or equivalent work experience required, MBA a plus
• 10+ years of ecommerce/digital experience, including at least 5-7 years in a commercial ecommerce role, beauty/CPG experience preferred
• Strong skills in strategy and planning, budget management, merchandising, marketing, site operations
• Proven leadership and team management skills, previous direct responsibility for managing a cohesive, high-performing team
• A creative and analytical thinker and problem solver
• Able to prioritize and oversee multiple projects at once
• Collaborative and comfortable working with multiple stakeholders and driving alignment
• Can leverage analytical and strategic planning skills to make quick, fact-based decisions
• Comfortable presenting to all levels of management and effectively communicating analyses and findings
• Advanced Microsoft Office knowledge and Excel skills required
• Experience with enterprise-level ecommerce solutions, Shopify Plus knowledge preferred, proficiency in Google Analytics or similar tool required 
• Experience with working with Email and SMS solutions, Klaviyo and Attentive a plus 
• CRM Database tool and knowledge a plus