Senior Director, Growth Marketing

QGenda is seeking an experienced and growth-focused individual to lead our Demand Generation team. As the Senior Director of Growth Marketing, you will be responsible for developing and executing a comprehensive strategy to drive marketing-sourced pipeline and revenue growth. You will lead a team in executing effective campaigns across various channels to capture, influence and nurture leads. This role requires a strategic thinker with a proven track record in demand generation, revenue growth and team leadership. 
How You'll Make an Impact

• Develop and implement lead generation strategies and tactics to expand customer base and increase market penetration 
• Lead a team to execute campaigns and programs across multiple channels, including but not limited to: web, paid media, email, social, account-based marketing (ABM), and content while exploring new, high potential programs 
• Establish demand generation best practices, owning accountability for and managing the top and mid-funnel lead routing and nurturing strategies that drive high quality SQLs
• Collaborate with cross-functional teams, including Sales and Product, to align marketing efforts with overall business objectives and drive revenue growth 
• Utilize market research and customer insights to identify target segments, refine messaging and optimize campaign targeting 
• Establish and maintain effective marketing automation and lead nurturing processes to drive engagement and conversions 
• Optimize marketing spend and allocate budget effectively across channels to maximize return on investment (ROI) 
• Collaborate with the creative team to develop compelling marketing collateral and assets that resonate with target audiences 
• Foster a culture of experimentation and data-driven decision-making to continually test and refine marketing strategies 
• Monitor and report on key performance indicators (KPIs) to assess the effectiveness of marketing programs and initiatives 
• Provide guidance and mentorship to team members, fostering their professional development and growth 

Who You Are

• A strategic thinker with the ability to develop data-driven marketing plans and make informed decisions, utilizing insights from measured campaign performance to optimize marketing efforts 
• An excellent communicator and collaborator, with the capacity to effectively work cross-functionally and align marketing initiatives with business objectives
• You have exceptional leadership skills with a demonstrated ability to build, motivate and mentor high performing teams 
• You maintain up-to-date knowledge of industry trends, Martech and best practices in demand generation
• You have a result-oriented mindset with a focus on achieving targets and driving continuous improvements 

Experience You Bring 

• Minimum of 10 years of experience in B2B demand generation, with a strong focus on driving revenue growth and achieving measurable results, with at least 5+ years of directly managing a team of 3+ individuals 
• Proven track record of successfully developing and executing demand generation strategies to generate high-quality leads and contribute to revenue growth in a fast-paced, deadline-driven environment 
• Proficiency in Salesforce and Marketo 
• Experience in managing marketing automation platforms and implementing lead nurturing processes 
• Experience in optimizing marketing spend and allocating budgets effectively 
• Bachelor's degree in Marketing, Business or a related field. Advanced degrees are a plus 

Not Required, but Nice to Have

• Experience implementing Account-based marketing (ABM) programs, with utilization of related tools (i.e. Terminus, 6sense, Demandbase, Metadata.io)