Senior Director, Head of Trading

Senior Director, Head of Trading

The Head of Trading will be responsible for overseeing all aspects of the media trading function within our D/Cipher team. This role will oversee strategic planning, execution, and optimization of media trading activities across various channels including digital, audio, video and CTV. The ideal candidate will possess a deep understanding of the media landscape, strong leadership abilities, and a proven track record of delivering successful trading outcomes on behalf of brand advertisers and agency partners. They will be a leader responsible for successfully building and scaling this organization to meet the needs of the market.

Key Responsibilities:

• Develop and implement the overall media trading strategy, aligning with client goals and helping clients stay competitive in achieving their objectives leveraging cookieless targeting and measurement.
• Lead and mentor a team of media traders, analytics and yield, and client partnerships professionals, while still contributing to larger client and agency objectives, exemplifying the player-coach position
• Oversee the execution of media buying across various channels, ensuring cost efficiency, optimal reach, and alignment with client campaigns.
• Understand margin drivers and how to increase adoption across the business where it makes sense for clients
• Utilize data analytics to monitor trading performance, identify trends, and make data-driven decisions to enhance trading strategies.
• Build and maintain strong relationships with key clients, understanding their needs and ensuring exceptional service delivery.
• Build the reporting offering for clients to understand their campaign performance and business objectives on a regular basis, emphasizing performance and helping to drive renewals.
• Be a cross-functional partner, working across multiple teams, including Sales Leadership, Account Strategy, Product, Operations and Ad Tech Partnerships
• Stay abreast of industry trends and technological advancements, integrating new tools and approaches to improve trading efficiency and effectiveness.
• Ensure all trading activities comply with industry regulations and company policies.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree is preferred.
• Minimum of 6-8 years of experience in media trading, with at least 2 years in a leadership role within a managed service or agency environment.
• Comprehensive understanding of the digital marketplace, and broader understanding of the US media marketplace as a whole. Strong, foundational knowledge of DSPs, SSPs, ad servers, programmatic execution, verification partners, and data partnerships
• Proven track record of driving value by forging a strong relationship with clients, understanding their objectives, and recommending best strategies using data
• Proven expertise in media buying across multiple channels (digital, audio, video and CTV)
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Excellent leadership and team management skills.
• Proficiency in media trading platforms and tools.
• Strategic thinker with a results-oriented mindset.
• Strong communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.