Senior Director, Integrated Marketing

At Shipt, we are transforming the grocery shopping experience and giving time back to consumers. Shipt shoppers handpick fresh groceries and household essentials, then deliver them to your door in as little as one hour.
The Senior Director, Integrated Marketing will develop and drive full-funnel integrated marketing activity from strategy to execution in order to drive brand awareness and business growth for Shipt. The ideal candidate will bring expertise in developing compelling, through-the-line consumer campaigns with in-house and external teams; deep familiarity with leveraging consumer insights to inform marketing decisions; and strong experience optimizing marketing budget to deliver results at each stage of the marketing funnel.

What You'll Do

• Bring the brand to life across marketing channels for consumers, shoppers, and prospective business partners through campaigns, programs, and tentpole moments.
• Own the marketing-wide calendar, leveraging data, insights, and financial analysis to determine when and to what degree we activate in which markets for which audiences.
• Develop, launch, and optimize brand awareness campaigns across the media landscape including video, display, paid social, OOH, TV/OTT, and other marketing channels.
• Lead key integrated marketing efforts to build brand awareness and favorability, spearheading creative brief development, campaign planning, oversight of implementation, and reporting and analysis.
• Lead go-to-market strategies for key retail and strategic partners.
• Oversee sales enablement to empower our business development team to meet aggressive sales goals.
• Partner with cross functional stakeholders from various teams and agencies (eg. growth, social, product marketing, PR, DEI, FP&A, data science) to determine channel strategy and media mix, activations, and product integration.
• Be an expert in measuring impact of awareness campaigns and able to demonstrate business results as a result of awareness campaigns.
• Lead, coach, and mentor direct reports.

Who You Are

• 10+ years of relevant marketing experience; strong preference for candidates with background in both high-growth companies and larger corporations
• Proven experience developing integrated marketing campaigns crafted to drive brand awareness and favorability
• Expertise writing strategic briefs, and working closely with creative teams to ensure work is delivering against the brief
• Familiarity with partnering with sales teams to create partner-specific sales marketing material
• Data-driven marketing mentality that consistently uses data, analytics, insights, and metrics to implement marketing programs that deliver measurable impact
• Exceptional interpersonal and communication skills, cultivator of strong cross-functional relationships
• Forward-thinking and inventive, with a problem-solving attitude; experience in navigating fast-paced, ambiguous environments
• Experience hiring and retaining top talent and success in team building, day-to-day management, mentorship, and coaching

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.