Senior Director, Market Analytics, Insights & Planning

Why join Freenome?

Freenome is a high-growth biotech company developing tests to detect cancer using a standard blood draw. To do this, Freenome uses a multiomics platform that combines tumor and non-tumor signals with machine learning to find cancer in its earliest, most-treatable stages. 

Cancer is relentless. This is why Freenome is building the clinical, economic, and operational evidence to drive cancer screening and save lives. Our first screening test is for colorectal cancer (CRC) and advanced adenomas, and it’s just the beginning. 

Founded in 2014, Freenome has ~500 employees and more than $1.1B in funding from key investors, such as the American Cancer Society, Andreessen Horowitz, Anthem Blue Cross, Bain Capital, Colorectal Cancer Alliance, DCVC, Fidelity, Google Ventures, Kaiser Permanente, Novartis, Perceptive Advisors, RA Capital, Roche, Sands Capital, T. Rowe Price, and Verily.  

At Freenome, we aim to impact patients by empowering everyone to prevent, detect, and treat their disease. This, together with our high-performing culture of respect and cross-collaboration, is what motivates us to make every day count. 

Become a Freenomer

Do you have what it takes to be a Freenomer? A “Freenomer” is a determined, mission-driven, results-oriented employee fueled by the opportunity to change the landscape of cancer and make a positive impact on patients’ lives. Freenomers bring their diverse experience, expertise, and personal perspective to solve problems and push to achieve what’s possible, one breakthrough at a time.

About this opportunity:

At Freenome, we are seeking a Senior Director of Market Analytics, Insights, and Planning as we grow the Freenome Commercial team. The ideal candidate will be responsible for data-driven decision making, strategic planning, and market insights to support the growth and success of Freenome. This person will work closely with cross-functional teams, including field leadership, marketing, customer experience, market access, corporate development, medical and product development, to provide actionable insights, optimize commercial strategies and guide business planning.  Responsibilities will include key Commercial Operations activities such as market analytics and planning, insights, competitive intelligence, forecasting, and commercial systems. You are passionate about accessibility and quality patient care and you will have a significant impact on the continued growth of an organization dedicated to changing the entire landscape of cancer.

The role reports to the Chief Commercial Officer.

What you’ll do:

• Develop and implement market analytics frameworks and methodologies to track market dynamics, market share and business performance
• Conduct market sizing, segmentation and trend analysis to identify growth opportunities, market gaps and competitive threats
• Establish methods to monitor and report on key performance indicators (KPIs) relative to commercial strategies and tactics
• Develop a deep understanding of customer segments and their needs, preferences and behaviors
• Conduct customer research, including surveys, interviews and focus groups, to gather insights on customer and patient perceptions, satisfaction, and decision making processes
• Utilize data analytic techniques to segment customers and patients
• Collaborate with cross-functional teams to develop and implement strategic launch plans considering market trends, competitive landscape, and customer insights
• Work with commercial and product teams to develop pricing strategies, product positioning, and go-to-market plans
• Conduct demand forecasting and scenario planning to support resource allocation, capacity planning and revenue projections
• Provide guidance and support to marketing teams in developing effective marketing campaigns, messaging, and promotional strategies
• Work with access teams to align market analytics and insights with access strategies and reimbursement requirements
• Enable commercial assessment activities in order to drive business cases for Freenome investment decisions
• Partner with the Real World Data team to generate insights to better understand physician and patient behavior better and glean insights to drive commercial strategy
• Partner across the commercial team and other cross-functional partners to scope, prioritize, and deliver data analyses to inform process improvement decisions
• Assist with budget management, and facilitate project prioritization and project management across the commercial team
• Ensure all strategies, plans, and tactics are aligned with legal and compliance requirements

Must haves:

• Undergraduate degree
• +10 years of progressive commercial experience in Pharmaceutical/Biotech/Diagnostics
• +4 years of strategy consulting experience in market research and analytics in coverage, access, and reimbursement across different stakeholder groups (e.g. HCPs, patients, payers, government)
• Strong understanding of the diagnostics market, including regulatory and compliance  landscape, competitive dynamics and customer and patient behavior
• Experience in market access / managed care and related data and understanding of market access industry requirements and trends (e.g. hospital reimbursement, medical claims)
• Familiarity with data reporting and visualization resources (e.g. Excel, Python, Tableau, Alteryx)
• Expertise in quantitative and qualitative research methodologies and experience synthesizing research from diverse data sources
• Advanced knowledge in survey design, data analysis (including secondary data) and cross-functional collaboration, including effective vendor/partner management
• Experience in the application of advanced methods and statistical procedures on diverse datasets
• Prior oncology, primary care, and consumer experience
• Deep understanding of patient access component of the revenue cycle within hospitals and physician care settings
• Systems thinker with proven ability to build, measure, and refine repeatable and consistent approaches
• Highly collaborative with excellent interpersonal skills fostering strong relationships across the organization
• Possess an entrepreneurial, determined, and tenacious approach to impacting patients and business
• Experience leading function-wide business planning processes, including development, execution, and measurement
• Utilize structured methods to gather intelligence and feedback from stakeholder groups and transform insights into scalable, repeatable actions
• Ability to analyze complex data and utilize data analytics and metrics to measure effectiveness and results of strategies and programs and drive for optimal outcomes
• Natural relationship builder and communicator with strong stakeholder management capabilities and problem-solving skills
• Proactively identifies and solves complex problems with a solutions-orientation
• Superior project management expertise and budgeting skills
• Compelling story-teller able to craft and tell the company’s story, strategy, and capabilities in an inspiring narrative to internal and external audiences
• Knowledge of regulatory guidelines and compliance requirements
• Occasional travel may be required

Nice to haves:

• SF Bay Area preferred, but not required
• MBA preferred, but not required 
• Prior experience leading market research, competitive intelligence and analytics initiatives and teams to support a US product launch is preferred

Benefits and additional information:

The US target range of our base salary for new hires is $230,000 - $350,000. You will also be eligible to receive pre-IPO equity, cash bonuses, and a full range of medical, financial, and other benefits depending on the position offered. Please note that individual total compensation for this position will be determined at the Company’s sole discretion and may vary based on several factors, including but not limited to, location, skill level, years and depth of relevant experience, and education. We invite you to check out our career page @ https://careers.freenome.com/ for additional company information.  

Freenome is proud to be an equal-opportunity employer, and we value diversity. Freenome does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Applicants have rights under Federal Employment Laws.  

• Family & Medical Leave Act (FMLA)
• Equal Employment Opportunity (EEO)
• Employee Polygraph Protection Act (EPPA)

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