Senior Director Marketing Campaign Data Automation

Marketing Automation

The Marketing Automation team is responsible for driving the overall development, design, build, execution, and measurement of campaigns and experiences in marketing automation platforms and tools. The Center of Excellence for Marketing Automation delivers on our objectives, bringing to life client journeys across channels, build experiences that drive engagement and lead conversion with B2B and B2C, Brand, and Nuveen audiences. Marketing Automation professionals are responsible for working collaboratively with cross-functional teams, including marketing, sales, and IT.

Marketing Automation is inclusive of Campaign Delivery Optimization, Campaign Data Automation, and Channel Strategy and Optimization. Campaign Data Automation to lead and develop our marketing automation delivery and will have a deep understanding of data management and marketing automation tools and technologies. Strategy and Optimization to lead and develop our marketing automation strategy. Campaign Delivery is responsible for leading and developing our marketing automation delivery and partners with our various audience leads from Client Marketing. Across of the pillars, each will have a deep understanding of marketing automation tools and technologies and how to leverage them to achieve TIAA business objectives.

Key Responsibilities and Duties

• Develop data strategy working closely with senior business and technology leaders
• Strategically translate business goals and objectives into executable experiences on marketing automation platforms to drive engagement and conversions.
• Ensures promotional campaigns and marketing plans are developed and implemented in a manner that effectively delivers the organization's message, coordinating activities of specialists in production, sales, advertising, promotion, and related areas as needed.
• Oversees effective and frequent communication of key marketing programs to the sales and account management teams.
• Implements recommendations regarding modifications to improve products and services and/or marketing approaches, based on the analysis of business results of recently introduced or enhanced products and services.
• Implements recommendations regarding modifications to improve products and services and/or marketing approaches, based on the analysis of business results of recently introduced or enhanced products and services.
• Develops strategies for promotional campaigns based on insights gained through research and analysis.
• Manages the development and maintenance of relationships with related outside entities to maintain good public relations with business partners.
• Oversees all details of customer relationship management and cloud marketing programs such as content development and basic event logistics; coordinates and utilizes internal or external resources as budget and time allows.
• Stay up-to-date with the latest trends and best practices in marketing automation, lead generation, and lead nurturing.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level

9PL

Additional Key Responsibilities and Duties

• Develop data strategy working closely with senior business and technology leaders.
• Develop customer data platform short-, medium- and long-term roadmap aligning with TIAA business segment growth plans.
• Lead development of customer data platform data setup leveraging Salesforce Data Cloud to drive business growth and revenue.
• Lead design and implementation of Data Cloud data model objects to support TIAA lead generation, lead nurturing, and customer retention data segments working closely with marketing business stakeholders.
• Lead TIAA data sources integration efforts collaborating with product leads and platform owners.
• Lead development of SF Data Cloud destination configuration and data promotions
• Develop Data Cloud - SFMC data integration leveraging product capabilities and tools.
• Support data analytics efforts working closely with analytics leads and business owners.
• Manage and lead a team of marketing automation data professionals to execute marketing campaigns, improve processes to increase speed to market, and advance current marketing capabilities.
• Collaborate with marketing, sales, and IT teams to align on strategy, optimize performance, and build customer journeys.
• Stay up-to-date with the latest trends and best practices in marketing automation, lead generation, and lead nurturing.

Required Qualifications:

5 or more years of experience in marketing automation, demand generation, and system operations.

Preferred Qualifications:

• Bachelor's degree in computation engineering, science, or a related field. A master's degree is strongly preferred.
• Hand on experience with marketing automation data platforms and tools, Salesforce Data Cloud preferred.
• Strong leadership and team management skills, with a track record of leading and developing high-performing teams.
• Deep understanding of marketing automation data platforms to build data models, segments, and data queries.
• Excellent analytical skills with the ability to analyze data and metrics to identify trends and insights that inform campaign optimization and strategy.

#LI-DV1

Related Skills

Base Pay Range: $169,600/yr. - $215,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: [email protected]

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