Senior Director Marketing Communications

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.

Take a leap of certainty with Ansys.

Summary and Role Purpose

The Sr. Director, Brand & Corporate Communications is responsible for developing and delivering Ansys brand intelligence, positioning, identity, content, campaigns, and proof points with the expectation of elevating the company's visibility and strengthening its competitive position globally. This leader is also responsible for the storytelling function at Ansys spanning public relations, reputation management, industry analyst relations, and employee communications.In addition, this role is expected to partner closely with our executive communications function to ensure that overall messaging is consistent across Ansys. It's a fast paced, dynamic, and exciting environment in a high-growth company. We're looking for an experienced marketing leader who has a bold vision for the future of the Ansys brand and who thrives at the center of always-on communications.

Key Duties and Responsibilities

• Develop brand positioning strategy, concepts activation plan to improve awareness and competitive differentiation within the simulation industry by collaborating with Executive, Marketing, Sales and Partner leaders to ensure Go to Market alignment
• Design, develop and execute corporate marketing campaigns leveraging external research, external agencies and internal corporate content, video production and creative design teams
• Oversee competitive brand tracking and annual global research studies to validate the value of Ansys brand equity and effectiveness of brand messaging pull-through YoY
• Manage brand assets, including corporate messaging and imagery architectures, vision and mission statements, corporate taglines and trademarks and competitive positioning across all marketing channels. Infuse brand differentiation messaging and proof points into executive, partner and sales presentations and ensure consistent training for Executives, Sales, Partners and Employees
• Manage brand transition planning and alignment related to M&A activities and global corporate facilities
• Reinforce Ansys's leadership position in the industry through the pursuit of industry, technology and regional awards
• Own the Corporate communications strategy that aligns with our PR messaging and internal communications priorities
• Lead a global media relations team to deliver breakthrough PR across business and trade media including driving an increase in business press, broadcast placements globally
• Oversee crisis communications as needed
• Inspire, build, and lead a strong team by coaching and developing existing team members; bring strong vision and leadership to evolve the function by building new programs and developing required skills
• Work closely with the Ansys Marketing leadership team to define the strategic objectives for the function and build strong working relationships to deliver as a One Ansys Marketing organization
• Explore new ways to create deeper and more immediate connectivity with the global workforce

Minimum Education/Certification Requirements and Experience

• Bachelor's degree in Marketing, Communications, Brand Management, Public Affairs, English or Writing
• A minimum of 15 years of B2B corporate marketing and communications experience with at least 5 years of management and leadership experience
• Demonstrated expertise in driving multi-channel awareness and establishing a corporate voice
• Solid understanding of brand communications and demonstrated success in managing highly visible corporate PR matters
• Skillful in creating a messaging framework that is clear, compelling and impactful
• Demonstrated ability to engage at all levels of the business from strategic vision to tactical execution
• High degree of creativity, flexibility, energy and enthusiasm
• Excellent planning, organizational and project management skills
• Demonstrated experience developing both an internal and external communications strategy and execution plan
• Demonstrated analytical processing, critical-thinking, decision-making, problem-solving, and follow-through skills
• Proven experience with change management and organizational transformation
• Strong cross functional relationship development skills. Proven success leading a global team and working across cultures with distributed cross-functional teams to align to common goals.

Preferred Qualifications and Skills

• MBA
• Prior experience working in a technical business setting with engineers or in engineering simulation preferred
• Public company experience preferred

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential in the knowledge that every day is an opportunity to observe, teach, inspire, and be inspired.Together as One Ansys, we are powering innovation that drives human advancement.

Our Commitments:

• Amaze with innovative products and solutions
• Make our customers incredibly successful
• Act with integrity
• Ensure employees thrive and shareholders prosper

Our Values:

• Adaptability: Be open, welcome what's next
• Courage: Be courageous, move forward passionately
• Generosity: Be generous, share, listen, serve
• Authenticity: Be you, make us stronger

Our Actions:

• We commit to audacious goals
• We work seamlessly as a team
• We demonstrate mastery
• We deliver outstanding results

OUR ONE ANSYS CULTURE HAS INCLUSION AT ITS CORE

We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.

TAKE A LEAP OF CERTAINTY IN YOUR CAREER AT ANSYS

At Ansys, you will find yourself among the sharpest minds and most visionary leaders across the globe. Collectively we strive to change the world with innovative technology and transformational solutions. With a prestigious reputation in working with well-known, world-class companies, standards at Ansys are high - met by those willing to rise to the occasion and meet those challenges head on. Our team is passionate about pushing the limits of world-class simulation technology, empowering our customers to turn their design concepts into successful, innovative products faster and at a lower cost.

At Ansys, it's about the learning, the discovery, and the collaboration. It's about the "what's next" as much as the "mission accomplished." And it's about the melding of disciplined intellect with strategic direction and results that have, can, and do impact real people in real ways. All this is forged within a working environment built on respect, autonomy, and ethics.

CREATING A PLACE WE'RE PROUD TO BE

Ansys is an S&P 500 company and a member of the NASDAQ-100. We are proud to have been recognized for the following more recent awards, although our list goes on: America's Most Loved Workplaces, Gold Stevie Award Winner, America's Most Responsible Companies, Fast Company World Changing Ideas, Great Place to Work Certified (China, Greece, France, India, Japan, Korea, Spain, Sweden, Taiwan, U.K.).

For more information, please visit us at www.ansys.com

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

Ansys does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of Ansys. Upon hire, no fee will be owed to the agency, person, or entity.

Nearest Major Market: Pittsburgh