Senior Director, Marketing Operations

Positioned at the heart of our Revenue Operations team, the Marketing Operations unit is responsible for advancing our go-to-market strategies and enhancing our marketing efforts. We are looking for a Sr. Director of Marketing Operations who will help us modernize our marketing processes to unlock growth. Reporting to the Vice President of Revenue Operations, you will steer a team dedicated to refining our marketing strategies and improving our operational processes and systems.

Job Responsibilities:

• Team Management: Hire, develop, motivate, inspire, and lead a high-performance team of analysts and specialists. Foster a culture of innovation and continuous improvement within the team.
• Business Partner: Serve as a strategic advisor to the Chief Marketing Officer (CMO), enhancing decision-making processes through strategic insights and collaboration.
• Marketing Analytics: Leverage advanced analytics to identify trends, measure the impact of marketing initiatives, and provide data-driven recommendations. Develop mechanisms to track campaign effectiveness and optimize ROI.
• Marketing Operations: Streamline existing processes such as lead management, campaign operations, and performance reporting. Collaborate with the CMO to synchronize marketing functions across the customer lifecycle, thereby enhancing customer engagement.
• Marketing Systems: Manage and enhance our marketing technology stack, including tools like marketing automation, 6Sense, Drift, and Zoominfo. Ensure that technology adoption aligns with marketing goals and enhances user engagement.
• Cross-Functional Execution: Act as the marketing representative in cross-departmental meetings with Sales, Customer Success, Finance, and other departments. Build strong relationships across teams to ensure cohesive organizational success.

Qualifications/Experience:

• Minimum of a Bachelor’s degree in a quantitative field; an MBA is strongly preferred.
• At least 12 years of proven experience in marketing operations and analytics.
• At least 7 years of experience in building, managing, and leading high-performing teams.
• Comprehensive understanding of B2B SaaS marketing organizations and processes is required.
• Proven expertise optimizing pipeline strategy, defining KPIs/metrics and delivering impactful insights that drive business decisions. 
• Deep expertise in Salesforce; familiarity with Account-Based Marketing (ABM) platforms preferred.
• Demonstrated ability to thrive in a fast-paced, dynamic environment while managing multiple priorities and stakeholders.
• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and executive leadership.

About Brightcove 

Brightcove is a diverse, global team of smart, passionate people who are revolutionizing the way organizations deliver video. We’re hyped up about storytelling, and about helping organizations reach their audiences in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. 

Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and we have built a culture that values authenticity, individual empowerment, excellence and collaboration. This culture enables us to harness the incredible power of video and create an environment where you will want to grow, stay and thrive. Bottom line: We take our video seriously, and we take great pride in doing it as #oneteam.

WORKING AT BRIGHTCOVE 

We strive to provide our employees with an environment where they can do their best work and be their best selves. This includes a focus on our employees’ work experience, and we actively support a culture where inclusion and growth are at the center. We hire, recognize, and promote employees who are committed to these same ideals. We value collaboration, creativity, work/life balance, professional growth, and creating an empowering space for open communication. No matter where our employees work, remotely or in one of our global offices, employees have plenty of opportunities to meet colleagues and celebrate a variety of personal interests and perspectives.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. Brightcove embraces diversity and seeks candidates who support persons of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply. If you need any accommodations for your interview, please email [email protected]. 

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