Senior Director of Commercial Insights & Analytics

The Senior Director of Commercial Insights & Analytics will be responsible for providing data-driven insights to inform business decisions and drive commercial success. This individual will be responsible for leading and managing US commercial insights, analytics, and forecasting for CymaBay’s first product approval, Seladelpar for Primary Biliary Cholangitis (PBC), as well as expanding responsibilities to ex-US markets and pipeline products according to future business needs.

Since this is a first product approval for CymaBay, candidates for the role must have the proven ability to successfully launch products, effectively manage complexity, influence stakeholders without authority, and have relevant experience in building commercial analytics infrastructure within a fast-paced environment. This role will require high levels of collaboration and partnership with cross-functional leaders such as R&D, Medical Affairs, Clinical Development, Market Access, Commercial Operations, and other functions to create an integrated launch plan and unified therapeutic area strategy.

Key Responsibilities:

The Senior Director of Commercial Insights & Analytics will be responsible for:

• Leading the development and execution of the commercial analytics strategy for the launch of Seladelpar for PBC, including spearheading the design and implementation of a data warehouse and data operations capabilities.
• Assuming the integrated insights and analytics and lead supporting all aspects of CymaBay business related to primary and secondary research, market trends, competitive landscape, and forecasting for the commercial team and senior leadership (e.g., earnings call prep, long range forecast, life cycle plan, disease area strategy, etc.).
• Develop and maintain accurate and reliable forecasting models to support business planning and decision-making.
• Provide expert guidance on project prioritization, scope definition, and methodology guidance to ensure the team is delivering high quality work to support the business needs.
• Manage Market Research and Analytics function and collaborate with cross-functional teams, including Marketing, Sales, and Market Access to develop commercial strategies and forecast projections based on data-driven insights and assumptions.
• Develop a comprehensive market insights and research plan for both brand and stakeholders to inform strategic planning, launch campaign building and post-approval performance all aimed toward a successful launch trajectory and expanded long-term growth.
• Conduct advanced analytics to inform commercial business, launch preparedness, and life-cycle planning, including the integration of data sources (e.g., Rx, patient claims, EMR), predictive sciences and modeling, and vendor management across the commercial operations business.
• Partner with IT to design and implement the data warehouse and related systems and tools
• Foster a culture of measurement and impact and incorporate feedback into model to continuously improve precision.
• Ensure compliance with all relevant regulations and guidelines, including the Sunshine Act and GDPR.

Qualifications for Role:

• Inform therapeutic area and corporate business decisions through primary research, secondary analytics, and forecasting, including competitive scenario planning, growth strategies, and product pricing at approval and at the time of generic competition, among others.
• Develop and maintain long-term forecast models for launch product(s) and portfolio business, including epidemiology, competitive market, pricing, and revenue projections.
• Conduct secondary data analyses using multiple sources (e.g. Rx, claims, EMR, epidemiology data) to produce business insights, implications, and solutions; evaluate potential new secondary data sources to expand current capabilities.
• Scope, design, and manage the execution of secondary data analytics and quantitative market research (e.g., discrete-choice conjoint) to inform revenue forecasting.
• Collaborate with cross-functional teams including Commercial, Medical, Clinical, and Finance to identify and include quality data assumptions and inputs into forecasting models.
• Experience in carrying out base-case and scenario planning modeling to support commercial and corporate decision-making by Commercial, R&D, Business Development, Finance, and Senior leadership for life-cycle-management, portfolio expansion, and pipeline asset evaluation.
• Ethics and principles aligning to CymaBay’s mission and vision.

Professional Experience:

• Bachelor's degree with 7+ years of experience in biotechnology, pharmaceuticals, or consulting with a focus in one or more areas of market research, forecasting, analytics, decision analytics, commercial strategy, or marketing
• MBA, Ph.D. in Life Sciences, or M.D. is preferred
• Exceptional reputation as a commercial insights and analytics expert and partner with cross functional partners
• Experience in patient-based market/revenue modeling is required
• Track record of “influencing without authority” in successful conflict resolution, and driving to consensus
• Proven history of working and delivering on multiple projects simultaneously with tight deadlines and changing priorities is required
• Experience in successfully presenting to senior leadership audiences, including simplifying complex materials, educating, and managing audiences with differing viewpoints to achieve alignment
• Passion for commercial insights, analytics, and forecasting function

The anticipated salary range for Senior Director of Commercial Insights & Analytics candidates who will work in Newark, California is $250,000 - $280,000. The final salary offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and length of experience within the job, type and length of experience within the industry, education, etc. CymaBay is a multi-state employer, and this salary range may not reflect positions that work in other states.