Senior Director of Growth Marketing & Media

SENIOR DIRECTOR OF GROWTH MARKETING & MEDIA 

THE STORY

When we started in 2012, we set out to reinvent men's basics — with underwear and socks as our starting point. Today, we are a full-fledged menswear brand that powers radically-efficient wardrobing. Rooted in smart design and performance fabrics, our products are engineered to work together through our  pioneering “Daily Wear System”. 

As we continue to expand our product offering and distribution beyond e-commerce, we are looking for passionate, proactive, strategic, and creative problem-solvers to join our rapidly growing team. If that sounds like you… keep reading.

THE ROLE

We are looking for a Senior Director, Growth Marketing to drive our marketing strategy from an acquisition perspective. As the leader of this team, you will bring a fresh approach as well as deep experience in running an effective performance marketing engine across online and offline channels including paid social, search, programmatic and offline.  In addition, you will work to ensure that media budgets are allocated appropriately to achieve business goals / KPIs, develop a roadmap and approach to testing and optimizing programs and manage all of our outside media relationships.  

This is a highly cross functional role that includes close collaboration with the CRM team, creative, brand marketing, merchandising, digital product, and the broader organization. We are looking for a strong marketing leader who is constantly looking to grow their media skill set and thrives in a fast-moving, rapidly evolving organization.

WHAT YOU’LL DO

• Drive strategy and execution for all paid media channels including (but not limited to) social, search, display, audio, affiliate, direct mail, and TV 
• Manage the new customer  marketing budget, optimizing spend allocation across partner agencies and media channels to meet performance and financial targets
• Partner with retention marketing team on revenue planning, budgeting, and to ensure business is meeting LTV / CAC targets
• Measure, test and optimize campaign performance, leveraging first-party and third-party data to identify opportunities within the current business and new opportunities for growth
• Build, manage, and develop the Growth Marketing team
• Oversee the creative brief process to develop high-performing, channel specific marketing collateral 
• Maintain knowledge of digital marketing best practices across the retail industry and identify trends and innovations that are relevant to the business
• Define and measure against growth and performance benchmarks and share out results, learnings and action plans to the broader marketing organization and company at large
• Evaluate, implement and manage  marketing technology systems (e.g., automation, attribution, analytics) and  stay ahead of technology updates and trends that can disrupt and/or supercharge the business (e.g. iOS 15) 

WHO YOU ARE

• An expert marketer with 10+ years of acquisition experience, preferably at DTC brands
• An revenue driver that is comfortable managing an eight-figure budget with the ability to holistically manage and optimize media spend across multiple channels
• An analytical thinker who finds insights and opportunities in data that are not readily apparent 
• A master communicator who is able to transform detailed analysis and digital marketing complexity into straightforward summaries for all levels of the organization
• An experienced manager who is able to attract, grow and develop high-performing talent
• A strong collaborator who can bring inspiration and solutions to cross-functional internal teams, external agency partners and third parties.
• Comfortable working in an in-person office environment 3 days a week in New York City

• It’s all about the people. To us, diversity is a strength. We check our egos at the door and value all backgrounds and experiences. From our employees to our customers to our partners—we build relationships that last.
• We give a sh*t. Every detail matters. We research, we test, we adjust. We take pride in everything we do by being thoughtful in our decision making and design process.
• We put our money where our mouth is. We work with ethical and humane partners, we act with integrity and trust, and we take ownership of our actions and mistakes.
• We build for the future. First, we listen; then we think, plan, and act for the long-term. We see problems as opportunities and take calculated risks to build a company that lasts.

THE PERKS

• Full insurance benefits
• Open vacation policy
• Hybrid office model (in office M/T/Th)
• Great location in the heart of Nomad district
• Office snacks and drinks
• Thursday happy hours
• Free Mack Weldon gear