Senior Director of Marketing

About the Company:

M3 is the global leader in digital solutions in healthcare. We work with a range of sectors including healthcare, life sciences, pharmaceuticals, biotechnology and charities; services provided to these sectors include market research, medical education programs, promotional programs, clinical development, job recruitment and clinic appointment services. M3 has grown by more than 20% year-on-year for the past 15 years, achieving over 1 billion dollars in revenue annually.

Founded in 2000, with start-up investment capital from Sony, M3’s mission is to make use of the internet to increase, as much as possible, the number of people who can live longer and healthier lives, and to reduce, as much as possible, the amount of unnecessary medical costs. Key achievements of M3 Inc. include:

• Named in Fortune’s 2020 ‘Future 50’ list, ahead of Facebook and Amazon
• Ranked in Forbes’ 2020 Global 2000 list of the world’s largest public companies
• M3 is the only company incorporated after the year 2000 to be included in the Nikkei 225 Index
• Listed in Forbes’ ‘Asia’s 200 Best Over a Billion’ in 2019
• In 2020 M3 founded the ‘M3: Stop COVID-19 Fund’ and pledged one billion yen to support COVID-19 related initiatives

M3’s legacy lies in the power of trusted physician platforms. Around the world, M3 organizations leverage these highly engaged digital communities to deliver medical education, job placement, and market research, to improve global patient outcomes.

Due to our continued growth, we are hiring for a Senior Director of Marketing at Wake Research, an M3 company. This is a remote position with up to 10-20% travel. 

About the Business Division:

M3 Wake Research is an integrated network of premier investigational sites meeting the clinical research needs of the global biopharmaceutical, biotechnology, medical device, pharmaceutical and clinical research organizations (CRO's). M3 Wake Research, Inc. is one of the largest independent Clinical Research multi-site companies in US, with close to 30 owned and managed research sites across the country that is continuing to grow through acquisitions and uncompromising commitment to careful planning and execution in accordance with regulatory compliance. 

Conducting studies since 1984, M3 Wake Research owns a proprietary patient database of potential clinical trial participants across USA. As of today, our board-certified physicians have completed more than 7,000+ successful clinical trials, while consistently exceeding sponsor expectations for integrity, timeliness, subject enrollment, human protection, and expeditious delivery of accurate evaluable data.

Mission of the Role:

The Senior Director of Marketing at Wake Research is a visionary leader, dedicated to driving the company's patient recruitment strategies for challenging clinical trials. This role is centered around setting and achieving ambitious patient recruitment goals, fostering collaboration across clinical sites and departments, and leveraging a deep understanding of marketing campaigns to drive patient engagement and participation. The Senior Director of Marketing will work closely with various teams, providing direction, feedback, and insights to ensure the success of all patient recruitment initiatives.

Essential Duties and Responsibilities:

Including, but not limited to the following:

• Strategic Leadership: Develop and implement comprehensive patient recruitment strategies that align with the company's goals and the specific challenges of each clinical trial.
• Campaign Oversight: Oversee the creation, execution, and evaluation of integrated marketing campaigns tailored to target patient demographics for specific trials.
• Collaboration: Foster a collaborative environment, working closely with cross-functional teams, including clinical operations and patient engagement teams, to ensure cohesive and effective recruitment efforts.
• Performance Analysis: Monitor and analyze patient recruitment metrics, making data-driven decisions to optimize results.
• Team Development: Mentor, guide, and develop the patient recruitment marketing team, setting clear performance expectations and ensuring continuous professional growth.
• Budget Management: Oversee the patient recruitment marketing budget, ensuring optimal allocation of resources for maximum ROI.
• Trend Analysis: Stay updated with the latest patient recruitment marketing trends and technologies, integrating them into the company's strategies as appropriate.
• Stakeholder Communication: Regularly communicate with senior leadership and stakeholders about patient recruitment initiatives, performance, and strategic direction.
• Vendor Management: Evaluate and manage relationships with external vendors and agencies that support patient recruitment efforts, ensuring they align with the company's standards and goals.
• Continuous Improvement: Implement feedback loops to gather insights from patients, clinical teams, and other stakeholders to continuously refine and improve recruitment strategies.
• Regulatory Compliance: Ensure that all patient recruitment marketing initiatives adhere to industry regulations and ethical standards.
• Diversity and Inclusion: Ensure that patient recruitment strategies are inclusive and aim to reach diverse patient populations, reflecting the demographics of the communities served.

Requirements:

• Bachelor's Degree in Marketing, Business, or related field. Master's Degree preferred
• 10+ years in marketing with a strong background in driving results from targeted campaigns. Experience in a leadership role is a must.
• Deep knowledge of patient recruitment strategies, channels, and challenges.
• Proven ability to lead and inspire a team.
• Strong ability to analyze data and derive actionable insights.
• Ability to drive innovation and think outside the box.
• Proactive approach to problem-solving with a focus on achieving patient recruitment goals.
• Strong written and verbal communication skills. An ability to consume, absorb, and analyze large amounts of information.
• Ability to multi-task, work under time constraints, work independently and cooperatively with interdisciplinary teams.

A career opportunity with M3 Wake Research offers competitive wages, and benefits such as:

• 401(k), 401(k) matching
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

*M3 reserves the right to change this job description to meet the business needs of the organization

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