Senior Director of Marketing

PetIQ provides convenient and affordable pet health and wellness products and veterinary services to pets and their families through retail and ecommerce channels across the country.

We are advocates for pet parents, because we believe that all pet parents should be able to provide necessary care that enhances the lives of their pets.

Why join the PetIQ Team?

· Great company culture

· Company is in growth mode, come be a part of our exciting growth

Full time employee benefits include:

· Medical, Dental, Vision

· Flex Spending Account

· Company Paid Life Insurance

· 401(k) with Company Match

· Employee Assistance Program (EAP)

· 8 Paid Holidays, 2 Personal Days and PTO

· Short and Long Term Disability Insurance

Job Overview:

This position is responsible for developing and leading the brand strategies for the consumables brands within PetIQ to enable sustainable, long-term top-line and bottom-line growth. In this role, you will work with, and will need to be able to effectively influence, a large cross-functional team, including sales, operations, media, creative, finance, legal, and category management to execute against these brand strategies. You will be responsible for developing and maintaining an in-depth knowledge of the consumer, defining unique brand positionings for each brand, building equity through each consumer touchpoint that will drive long-term loyalty to our brands, and creating innovation pipelines to consistently meet consumer needs over time. 

Leading the PetIQ consumables brand strategy through:

• Developing and championing a multi-year strategic roadmap to enable top-line and bottom-line growth
• Identifying, analyzing, and executing against consumer insights and trends
• Identifying opportunities and threats to consumables business and anticipating future market changes
• Developing marketing communications, in conjunction with the media and creative teams, to build equity and differentiate PetIQ brands vs. the competition
• Creating innovation pipelines and leading cross-functional project teams to meet in-market timing
• Functioning as the PetIQ internal point of contact on all consumables, serving as the expert on brand equity, as well as the expert on key brand issues and opportunities
• Developing and supporting delivery of consumer marketing plans, including product launches, pricing, positioning and research that aligns with business & brand strategy
• Monitoring and tracking performance by brand and retailer, reporting on net sales, profit and other metrics, assessing gaps, and recommending corrective action plans

Leadership competencies:

• Demonstrated success in leadership roles, both in direct and matrixed environments
• Demonstrated business acumen and superior influencing skills
• Outstanding written and oral communication skills, including the ability to effectively write and deliver presentations to professionals at all levels. Must be able to communicate effectively and collaborate across functions.
• Excellent interpersonal and relationship building skills with a proven track record of leadership that delivers business results
• Strong leadership, planning and organization skills
• Well-developed project management skills
• Ability to work creatively within a limited budget
• Demonstrated ability to handle multiple priorities and meet tight timelines in a highly competitive marketplace
• The ability to mentor, coach and motivate staff and broader marketing organization

Minimum Qualifications:

• 12+ years of marketing experience in either a CPG or healthcare product environment with a minimum of 5 years of management experience in brand or product roles.
• 5+ years of CPG marketing experience preferred, or significant experience working in a strategic marketing role.
• Demonstrated experience in P & L and budget management.
• Demonstrated mastery of core marketing principles and practices.
• Successful development of product marketing strategies and implementation of marketing plans / campaigns.
• Prior Consultant/Vendor/Agency Management experience 

Education Requirements:

• Bachelor’s degree in business or related discipline, MBA preferred

PetIQ is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race (including traits historically associated with race, including hair texture and protective hairstyles, such as afros, braids, locks, and twists), creed, caste, color, religion, sex (including pregnancy, childbirth, and related medical conditions), gender identity or expression, sexual orientation, national origin (including ancestry), genetics, physical or mental disability (including obesity, HIV, or hepatitis C status), age, marital status, or honorably discharged veteran or military status, or any other applicable characteristics protected by applicable federal, state, or local law.

By submitting this application, I certify that my answers are true and complete to the best of my knowledge. If this application leads to employment, I understand that false or misleading information in my application or interview may result in my release.