Senior Director, Organic Marketing

About the Role:

Credible is seeking an analytical senior leader to head our Organic Marketing team. In this role, you will scale Credible’s Organic Marketing channel and further establish Credible as a top SEO authority in the consumer finance space.

This is a highly visible role, both within Credible and with our blue-chip media publishing partners.  The ideal candidate will have deep knowledge of the levers it takes to generate SEO success; be able to clearly articulate those requirements into conversations with cross-functional teams such as Business Development, Partner Marketing, Product, and Engineering; and work with our heads of Content and SEO to build best-in-class SEO strategies. You will directly manage two incredible team members - our Head of SEO and our Editor-in-Chief - and work with them to scale their teams.  

This is an excellent position for a hungry and curious leader who is disciplined and passionate about pushing through their vision.

Responsibilities:

• Partner with your team-leads to build and execute SEO and Content strategies, both on Credible’s site and with external partners. 
• Work closely with our VP Partnerships and Head of Business Development to set strategy for how we can own the front page of Google via key strategic partners.
• Own budgeting and managing to a net margin target; define goals for keyword ranking position, traffic, and revenue and the bottoms-up plan that will achieve those goals.
• Conduct addressable-market and revenue impact sizing.
• Prioritize initiatives via data-driven business cases, incorporating expected lift, required resources, and timelines.
• Set up frameworks for monitoring both leading indicators and revenue metrics, and establish a system to use the former to predict the latter.
• Instill data-driven decision making at every opportunity - including quantifying which types of content are performing best - and use this to drive what topics we focus our efforts on.
• Deeply understand not just the content ranking/traffic, the content engagement, and the subsequent revenue outcome, but also what is happening between when a user lands on site and an interaction takes place with the core product.
• Be up-to-date with the latest technologies and capabilities for both SEO and Content, including technical SEO and content, site optimization, web analytics, domain management, and content management systems. HTML/CSS/JavaScript, Strapi, and Wordpress experience are a plus.
• Lead an exceptionally strong team.
• Create a supportive, empathetic, and passionate culture.

Successful team members at Credible are:

• Devoted to cultivating talent, finding satisfaction in mentoring direct reports to help them succeed in their careers
• Curious, and in love with problem solving
• Detail-oriented with an analytical mindset
• Structured thinkers, who are able to break down problems into specific drivers and hypotheses 
• Passionate about helping Credible customers improve their financial well-being

Education and Experience:

We understand not everyone will meet all of these requirements. If you meet most of the criteria below and you’re excited about the opportunity, we’d love to hear from you.

• 10+ years of total experience including 8+ in the SEO space
• Track record of building and executing large-scale SEO strategies
• Experience managing Content/Editorial resources
• Experience working with large external partners (Media Publishers a strong plus)
• Financial services industry experience
• Budget and P&L management experience
• 5+ years people management

Credible is open to hiring candidates in the following locations: Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Maryland, Massachusetts, Michigan, Missouri, Nevada, New Jersey, New Mexico, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Tennessee, Utah, Virginia, Washington