Senior Director, Paid Marketing
Job Description
SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. We provide answers to more than 20 million questions every day so that people and organizations can attract new audiences, delight customers, create advocates, and extend their competitive advantage in the marketplace. Our vision is to raise the bar for human experiences by amplifying individual voices. Learn more at surveymonkey.com.
What we're looking for
Reporting to the Head of Marketing, you'll take the reins of our paid marketing strategy at SurveyMonkey, driving growth and ROI across our products and solutions. Your role will be pivotal in collaborating with our Marketing organization and cross-functional teams to execute go-to-market strategies. As a digital-first company, we will rely on your expertise to drive high-quality traffic and leads, allowing you to shape and own your paid media strategy. Together, we'll define success and continually optimize our approach.
What you'll be working on
- Manage >$50M budget overseeing both Self-Service and Sales-Assisted customer journeys.
- Create a culture or environment that embraces diversity and a sense of belonging for a global growth marketing team.Â
- Embrace innovation and strive for excellence when transferring our goals into a full-funnel paid marketing strategy across SEM, social, programmatic, display, and video.
- Oversee budget planning and forecasting, including establishing KPIs and targets in partnership with Finance. Provide regular insights on performance to exceed goals.
- Explore and implement new marketing channels or methodologies to capitalize on a rapidly evolving marketing and customer privacy landscape.
- Partner with Analytics teams to build critical measurement and reporting capabilities, including but not limited to MTA, MMM, A/B experiments, and incremental testing.
- Partner with the brand team to build and execute integrated marketing strategies that drive reach and long-term business impact.
We'd love to hear from people with
- 15+ years of Paid Media experience and 5+ years in a Marketing leadership role.
- 3+ years of in-house paid media experience.
- Demonstrated thought leadership and experience collaborating with executive stakeholders.
- Strong analytical skills with the ability to interpret data and mastery around KPIs including CAC, ROI, LTV.
#LI-remote
Why SurveyMonkey? We’re glad you askedÂ
SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service, and our C.H.O.I.C.E Fund. In addition, we’ve reimagined the way we work to allow employees to choose what works best for them -- working in-person, fully remote, or a hybrid model that combines the two through our Choice Model.Â
Our commitment to an inclusive workplace
SurveyMonkey is an equal-opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.
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Date Posted
03/13/2024
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1
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