Senior Director, Paid Marketing

What we're looking for

Reporting to the Vice President of Corporate Communications, you will oversee our paid marketing strategy and efforts that drive growth across our Momentive products and solutions. The Paid Marketing team is focused on driving Marketing revenue and ROI across awareness, acquisition, upsell, and expansion. You will manage a team of media strategists and agency and media partner relationships. You will partner across the Marketing organization (Growth, Brand, Demand Gen, SEO/Web, Product Marketing, PR & Comms) and cross-functionally with Product, Sales, Finance, Legal, and IT to build and execute on go-to-market strategies.

You will

• Manage >$50M budget for a global business spanning Self-Service and B2B customer journeys
• Manage a global, hybrid in-house + agency team
• Translate our goals into full-funnel paid marketing strategy and plans across channels including SEM, social, display, and video
• Leverage deep expertise of paid marketing to drive marketing and company-level strategies and executive decision-making
• Oversee budget planning and forecasting, including establishing KPIs and targets in partnership with Finance and Analytics. Provide regular insights on performance to exceed performance goals
• Lead cross-functional alignment to paid media strategies and priorities across Marketing, Sales, Product, Finance, Legal, and IT
• Explore and implement new marketing channels or methodologies to capitalize on a rapidly evolving marketing and customer privacy landscape.
• Partner with Analytics teams to build critical measurement and reporting capabilities, including but not limited to MTA, MMM, A/B experiments, and incrementally testing.
• Partner with brand and agency teams to build and execute on brand and integrated marketing strategies that drive reach and long-term business impact

You have

• Bachelor's degree or more in marketing or related discipline
• 15+ years Marketing and Media experience and 5+ years in a Marketing leadership role
• Demonstrated thought leadership and experience communicating and collaborating with executive stakeholders
• Excellence leading both brand and performance marketing paid programs
• Exceptional quantitative and problem-solving skills. Ability to dig into data and mastery around KPIs including CAC, ROI, LTV
• Experience leading and managing successful teams with cross-functional influence

Who we are and what we do

Momentive (NASDAQ: MNTV), maker of SurveyMonkey, is a leader in agile experience management, delivering powerful, purpose-built solutions that bring together the best parts of humanity and technology to redefine AI. Momentive products, including GetFeedback, SurveyMonkey, and its brand and market insights solutions, empower decision-makers at 345,000 organizations worldwide to shape exceptional experiences. More than 20 million active users rely on Momentive to fuel market insights, brand insights, employee experience, customer experience, and product experience. Our vision is to improve human experiences by amplifying individual voices. Learn more at Momentive.ai.

What we offer our employees

The base pay provided for this position ranges from $195,840 - $294,400 / year depending on geographic market and assuming a full-time schedule. Actual base pay is based on a number of factors including market location, job-related knowledge, education or training, skills, and experience.
Bonuses, commissions, and/or equity may also be offered as part of the total compensation package, in addition to a competitive benefits package including medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.
In addition, we've won multiple Culture and Employee awards, including Comparably's Best Workplace for Women and Diversity and Best Company for Perks and Benefits and Work-Life Balance, and received recognition for our forward-looking benefits policies, including best workplace for parents, vendor benefits standards, and our annual holiday refresh.

Our commitment to an inclusive workplace

Momentive is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

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