Senior Director, Product Marketing & Market Activation

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Director, Product Marketing & Market Activation in the United Kingdom.

In this role, you will lead the transformation of how enterprise software innovation is positioned, launched, and activated in the market, with a direct impact on commercial performance and global brand perception. You will operate at the intersection of Product, Sales, and Marketing, translating complex AI-driven platform capabilities into clear, compelling, and revenue-driving narratives for senior business leaders. This is a high-impact leadership position focused on driving a major global product launch while building scalable go-to-market practices for future innovation. You will oversee product marketing, analyst relations, and demonstration capabilities to ensure consistency between messaging, proof, and customer experience. Working in a fast-paced enterprise SaaS environment, you will shape how innovation is understood and adopted across the market. The role combines strategic leadership, commercial accountability, and organizational influence at scale.

In this role, you will own the end-to-end product marketing and market activation strategy, ensuring that innovation is effectively translated into market impact and measurable commercial outcomes. You will lead a global go-to-market transformation centered on a major AI-driven platform launch.

• Lead the global go-to-market strategy and execution for a major AI-native platform launch, ensuring alignment across Product, Sales, and Customer Success
• Translate complex technical capabilities into clear, outcome-driven value propositions for enterprise decision-makers such as CFOs, COOs, and CHROs
• Build and scale a high-performing product marketing function focused on revenue impact, pipeline generation, and commercial effectiveness
• Develop messaging frameworks, positioning strategies, and GTM playbooks that improve win rates and accelerate deal velocity
• Ensure alignment between product messaging, live demonstrations, and proof points across the entire buyer journey
• Lead analyst relations to strengthen market credibility and position the platform as a leader in AI-driven enterprise software
• Define and track GTM success metrics tied directly to pipeline growth, conversion rates, and revenue performance
• Collaborate closely with Sales and Product teams to refine messaging based on market feedback and performance data
• Lead and develop a senior team, driving capability growth, performance standards, and AI-enabled ways of working

Requirements

You bring deep experience in senior product marketing or go-to-market leadership roles within complex B2B SaaS or enterprise software environments. You are comfortable operating at the intersection of product innovation, commercial strategy, and market execution.

• Extensive experience in product marketing, GTM, or commercial strategy leadership roles in B2B SaaS or enterprise software
• Proven track record of leading large-scale product or platform launches with measurable commercial impact
• Strong ability to translate complex technical concepts into clear, compelling, and revenue-focused messaging
• Experience working closely with Product, Sales, and Customer Success teams in cross-functional environments
• Deep understanding of enterprise buyer dynamics and value-based messaging for senior stakeholders
• Commercial mindset with strong focus on pipeline growth, win rates, and deal acceleration
• Experience building and scaling product marketing or GTM teams in high-growth environments
• Strong leadership skills with the ability to influence senior stakeholders and drive alignment across functions
• Experience with analyst relations and shaping external market perception is highly valuable
• Strategic thinker with strong execution discipline and data-driven decision-making skills

Benefits

• Competitive salary ranging from £143,335 to £168,232 GBP
• Fully remote working model with flexibility across locations
• Unlimited or highly flexible paid time off policy depending on region
• Global wellbeing initiatives and company-wide rest days
• Strong learning and development opportunities with access to top industry talent
• Inclusive and diverse workplace with active employee resource groups
• Culture of autonomy, trust, and high-impact ownership
• Opportunity to lead a transformational global AI product launch
• Long-term career growth within a fast-scaling enterprise software environment