Senior Director - Product Management

How you’ll have an impact at Paula’s Choice:

At Paula’s Choice we’re on a mission to transform the way people discover shop and experience skincare online. We’re searching for a Senior Director of Product Management to lead our global eCommerce personalization and guided commerce initiatives. This senior leader will own the product vision strategy and roadmap for delivering best-in-class digital shopping experiences that drive revenue retention and loyalty across DTC and omnichannel platforms.

This role will lead a team of product managers and partners cross-functionally with UX Engineering CRM Data Science and Marketing to bring innovation to life. From AI-powered personalization and diagnostic tools to seamless guided shopping journeys you will create experiences that make every customer interaction feel uniquely tailored and high-value.

You’ll shape the future of a prestige beauty brand at a pivotal moment of global digital transformation.

As Senior Director of Product Management a typical day might include a mix of the following:

• Own the Product Strategy & Roadmap: Define and execute the multi-year product strategy for Paula’s Choice global eCommerce platform personalization and guided commerce experiences.

• Champion Personalization: Drive adoption of AI-driven product recommendations diagnostics and customized routines that increase conversion AOV and lifetime value.

• Build Guided Commerce: Develop intuitive shopping tools (quizzes consultations membership integrations routine builders) that simplify decision-making and elevate the customer journey.

• Lead & Inspire Teams: Manage coach and scale a high-performing team of product managers and cross-functional pods ensuring agile ways of working and a culture of innovation.

• Cross-Functional Leadership: Partner with global stakeholders in Marketing CRM Engineering Creative; Retail to deliver connected customer-first experiences across DTC Amazon and Sephora.

• Measure What Matters: Establish success metrics oversee experimentation frameworks and use data to inform decisions and demonstrate ROI of product investments.

• Future-Proof Our Experiences: Stay ahead of trends in personalization AI and guided commerce to identify opportunities for differentiation and long-term competitive advantage.

The Details:

• Location: We are based in Seattle WA. While we prefer local candidates we are flexible on location

• Hours: Typical business hours flexibility required

• Physical requirements: Ability to handle both long periods of sitting and long periods of screen time

• Travel requirements: Up to 25%

What you’ll bring to the table:

• 10+ years of progressive product management experience in eCommerce with at least 5 years in a leadership role.

• Deep expertise in digital product strategy personalization platforms (e.g. CDPs recommendation engines) and guided commerce.

• Proven track record of launching scalable customer-facing products that drive measurable revenue and retention impact.

• Experience managing and mentoring product teams in agile environments.

• Strong technical fluency; able to translate business needs into requirements for engineering and data science.

• Analytical mindset with experience in A/B testing KPI development and incrementality testing.

• Excellent communication executive presence and stakeholder management skills.

What can help you really stand out:

• Experience with global eCommerce platforms such as Shopify Plus SFCC or similar.

• Hands-on knowledge of AI/ML applications in personalization guided commerce or loyalty ecosystems.

• Background in beauty skincare or CPG industries.

• Strong understanding of omnichannel commerce and marketplace dynamics (Amazon Sephora.com etc.).

Approximate Salary Range Based on Experience and Location:

$215000 - $225000 USD/annually

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