Senior Director, Product Marketing

The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We're united by our culture - a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job - it's about having the opportunity to become the best version of yourself.

Rocket Central is a centralized hub that delivers thoughtful and innovative solutions for Rocket Companies®. We are the center of operations, technology, marketing, HR, legal, strategy and more that propels our companies forward. Here, we'll give you the opportunity to launch your career and work with various companies, spanning multiple industries from fintech, to auto and real estate. We offer you the tools you'll need to succeed, no matter what stage you're at in your career. You'll be able to master your craft here by working on complex problems in a collaborative culture and challenging yourself to make a real impact.

Apply today to see all that Rocket Central has to offer!

Minimum Qualifications

• Bachelor's degree in marketing, communications or a related field
• 10 years of experience in marketing or a related field
• 7 years of leadership experience
• Experience leading the development of marketing and audience strategies, creating go-to-market plans, product positioning and measurement frameworks
• Demonstrated ability leading teams through the design and implementation of successful marketing programs
• Demonstrated ability using data to drive decision-making
• Demonstrated ability to think strategically, solve problems and make complex decisions
• Successful track record leading cross-functional teams
• Keen ability to influence decision makers

Preferred Qualifications

• 5 years of experience in financial technology (fintech) or a related field
• Graduate degree or equivalent competency in marketing, economics, communications or a related field
• Knowledge of multiple functional areas such as product management, UI/UX, sales, training, client support or finance
• Understanding of current and emerging product marketing strategies

Job Summary

As a Senior Director of Product Marketing, you'll be a creative and analytical leader who inspires and empowers a team to test and develop strategies aligned to well articulated business goals. You are obsessed with finding a better way, taking inspiration from real client tensions and needs in order to deliver delight in one of the most complex life experiences - buying and selling a home.

Responsibilities

• Directly lead a team of product marketers and indirectly lead cross-functional teams to develop and execute integrated marketing programs aligned to business goals and product strategies.
• Lead the development of business proposals, marketing analyses and project overviews based upon business goals
• Ensure the teams they oversee utilize key marketing communication channels to cross-collaborate and drive results
• Oversee development of programs that provide insight to the client journey
• Collaborate with leadership to create goal alignment and ensure business needs are met
• Anticipate project obstacles and acts to prevent or mitigate their effects
• Ensure their teams are leveraging market research to inform of marketing strategies and develop knowledge of audience needs and wants
• Present strategies, performance and results to senior leadership
• Mentor, coach and develop team through challenging work and guidance, and improving business and marketing acumen of junior team members

Benefits and Perks

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.

Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We're passionate about the work we do, and it shows. We've been ranked #1 for Fortune's Best Large Workplaces in Financial Services and Insurance List in 2022, named #5 on People Magazine's Companies That Care List in 2022 and recognized as #7 on Fortune's list of the 100 Best Companies to Work For in 2022.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodation to qualified individuals with disabilities in accordance with state and federal law.

Colorado, New York City, California, and Washington Candidates Only. The salary range for this position is one hundred fifty-one thousand five hundred dollars to three hundred eighteen thousand dollars. The position may also be eligible for an annual bonus and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is only an estimate and is subject to revision from time to time as the Company, in its sole and exclusive discretion, deems appropriate. The Company may determine during its review of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at 1-800-411-JOBS.