Senior Director Product Marketing, News

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.
Yahoo News provides the latest in news and headlines with breaking news and in depth coverage from our award-winning editorial team and trusted news sources. Yahoo News is the largest News entity according to Comscore, holding the #1 position since February 2021! The Yahoo News Product Marketing team bridges the gap between the user and the product experience, providing critical direction and strategy for multiple disciplines including acquisition, retention, and engagement.
We move fast, show our personality, and are relentlessly focused on inspiring and delighting our users everyday. Product Marketing is responsible for a broad range of inbound and outbound initiatives that support Yahoo's product suite and brand promise: to reduce the friction between information and people, keeping consumer needs at the center. If you flourish in a fast-paced, fun but demanding environment and have been an integral part of teams that have built breakthrough marketing strategies, then Yahoo Product Marketing might be your match made in heaven.
The Senior Director Product Marketing, News for Yahoo News is a leadership role and is responsible for the overall marketing strategy, specific campaigns, and product communications to drive the positioning and product adoption for Yahoo News, including daily consumption, mobile adoption, feature utilization, and editorial tentpoles. You will partner with other members of the Yahoo News leadership team to develop the Yahoo News strategy and to ensure the voice of the customer is reflected in product strategies, features, and definition. This role partners with Editorial and Programming on maximizing views, streams and distribution of original and 3rd party content. This role partners with the Media team to drive acquisition and engagement through paid, owned and operated channels. They will also partner with Creative teams and agencies to develop creative assets used throughout the user funnel. This role occasionally includes planning user research to understand current users, user needs and identify new growth segments. As the Senior Director Product Marketing, you will be responsible for building a high performance team of product marketers focused on Yahoo News. We are a growth-oriented organization with a heavy focus on conducting and analyzing experiments and then iterating and applying the insights in a consistent and fast-paced loop. If you like to make data-based decisions and flex your creativity in a nimble environment, then we'd like to talk to you.
Responsibilities:

• Own/refine the global product positioning for Yahoo News and branding across a portfolio of consumer products.
• Build differentiated value propositions, pricing models, and promotions, and source customer evidence and 3rd party proof points across key global markets
• Be a subject matter expert in the News category including the competitive, technological, and political landscape and their impact on the News industry.
• Develop a structure and process that carves out a dedicated space for innovation and in-market testing of repeatable, scalable, brand- and audience-building marketing ideas across the portfolio of News products.
• Build and manage a team of product marketers to develop and execute and optimize GTMs with excellence.
• Engage and influence internal stakeholders across Product, Media, Editorial, Engineering, and Business Planning, Integrated Marketing, PR, and Sales/Field teams.
• Architect strategy and high profile campaigns, promotions, partnerships and content initiatives to achieve key KPIs and execute against the acquisition, engagement, and retention goals for Yahoo News across available marketing channels including product onboarding, CRM, social, mobile networks, SEM, and Yahoo Network.

Qualifications:

• BA/BS degree. MBA is preferred.
• An expert marketer with 15+ years of B2C product marketing experience. Ideally with experience at a media company or digital publisher.
• Strong leadership, exceptional communication skills, and experience with Executives, Analysts and Press.
• Demonstrated familiarity with sophisticated go-to-market strategies with a focus on media, mobile, or social platforms.
• Demonstrated track record of executing global marketing programs that drove acquisition, engagement, and retention with proven results.
• Experience building frameworks for strategic decisions
• Analytical & problem-solving skills to dissect & work through complex challenges
• Building trusted relationships across functional groups (Product, Creative, Editorial, Sales etc) including at the executive level

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( www.yahooinc.com/careers/contact-us.html ) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.
At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( www.yahooinc.com/diversity/ ) page to learn more.
US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
Currently work for Yahoo? Please apply on our internal career site.