Senior Director, Public Relations and Social Media

Position Summary

The leader of the LG Senior Director, Public Relations & Social Media team will oversee marketing related PR and Social activity across Home Entertainment, Home Appliance and Corporate Communications. This position will manage internal LG PR & Social teams as well as the PR agency of record. The ideal candidate will have extensive experience shaping a company's communication to various audiences through interviews, press releases and other owned & earned channels. The position will occasionally serve as a spokesperson for LG with press and as an MC at live events.

Key Responsibilities

• Oversee all communications across PR and Social platforms
• Manage Home Appliance and Home Electronics business unit PR leads and Social Media team lead
• Drive a media relations strategy that seeks high level placements in print, broadcast and online media
• Act as corporate spokesperson when needed, including in-person speaking engagements across nationwide conferences, tradeshows, panels and events
• Craft messages that communicate the company's positioning and strategies to global investors
• Coordination with LG Marketing team leaders to drive a proactive and unified go-to-market strategy
• Work closely with Internal Communications & HR team to help ensure a regular and clear cadence of communications to the organization
• Add to LG's messaging reach by develop new platforms for communications of LG messages that best reach consumer audiences
• Development of annual PR & Social KPI's across BUs with regular results tracking to ensure progress.
• Forge collaborative relationship with LG Headquarters Marketing/PR/Social leads to ensure consistency in programs being developed or lead by HQ
• If situations arise, help lead crisis management response for situations involving the company or products
• Working closely with LG executives to tell LG US's story
• Identify/implement key opportunities for executives through panels/speaking engagements

Job Requirements

• Bachelor Degree is required; in marketing or marketing communications preferably
• Minimum of 15 years of PR & Social Media experience is required
• Excellent Communication Skills
• Track record of public speaking and media spokesperson responsibilities
• Craft messages that communicate the company's positioning and strategies effectively to investors. These include corporate presentations, factsheets, press releases, web material and quarterly/ yearly financial reports.

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