Senior Director, Publicity

As a Publicity Lead with Arista Records you will run point on all publicity strategy and campaigns for our roster of artists across all media formats. The ideal candidate will seamlessly interweave a press narrative and innovative ideas with an artist’s overall marketing campaign. They will display the ability to balance music marketing savvy with attention to detail, follow through and execution on a multi-project level. 

• Create, implement and manage strategic national publicity campaigns for an evolving roster of artists, including television appearances, print opportunities, digital/web/content opportunities, podcasts, social media takeovers, etc.
• Devise publicity campaigns designed to relay the artist’s narrative and grow an audience.
• Manage and cultivate relationships with key decision makers/tastemakers across all media.
• Manage multiple projects and relationships with artists and managers as well as internal colleagues (marketing, digital, A&R)
• Hire and manage indie publicists as needed for select artists on the roster
• Cover television performances/photo shoots/events/award shows and effectively prepare talent and media for interviews and appearances. 
• Attend / cover shows, events, company functions as needed.
• Write, edit and distribute press materials such as bios, press releases, quote sheets, clips.

• 6+ years of prior publicity/media relations and/or digital music industry experience required.
• Must have strong media contacts and relationships across all music, lifestyle and fashion media.
• Demonstrate knowledge of the media industry and its power players.
• Steeped in pop culture, plus awareness of current events.  
• Ability to generate and execute creative and innovative ideas to generate buzzworthy coverage. 

• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• Our Hybrid with Flexibility approach combines the flexibility of remote working with the benefits of in-person collaboration whenever we need to come together to do our best work. Managers will partner with their teams and employees to establish work arrangements that meet the business, team, and individual needs.
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.