Senior Director, SEO

GoodRx is America's healthcare marketplace. Each month, millions of people visit goodrx.com to find reliable health information and discounts for their healthcare - and we've helped people save $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About this Role
GoodRx is seeking a Senior Director, SEO to own the strategic roadmap for the company's organic growth, and manage the people, processes and technology that deliver on this strategic vision. This is an exciting opportunity for a seasoned leader in SEO to drive forward the organic growth of a highly trafficked property in the health information and prescription space, and take the business into the future amidst the rise of AI and a continuously evolving search landscape.
Responsibilities:

• Lead and manage a team of SEO experts, aiding in career development and coaching
• Set the SEO strategy for the business at large and generate buy-in from executive leadership
• Highlight trends and competitor movement within the rapidly evolving health vertical
• Strategically grow and defend current channel performance and trajectory
• Define and communicate 18 month - 3 year plan specific to the evolution of SEO in light of AI and "zero click searches"
• Establish channel-level traffic, revenue and conversion KPI's and drive execution to achieve quarterly, bi-annual and annual targets supporting overall company goals
• Develop and execute needle-moving SEO testing roadmap and plan
• Work with cross-functional stakeholders across product, BI, engineering, design, editorial, business and marketing teams to pursue SEO improvements with a keen eye on the user experience
• Oversee the SEO strategy for GoodRx Health, GoodRx's highly-trafficked online health publication

Skills & Qualifications:

• 10+ years of experience working in SEO, 5+ years managing teams and people managers
• A proven leader and developer of talent with a track record of driving strong performance and growth from your team
• A track record of leveraging insights to define strategies that improve search visibility and user experience
• Cross-functional leadership skills with the ability to organize disparate stakeholders around clear objectives and key results
• Experience working at highly-trafficked consumer-facing sites
• Familiarity with SEO A/B testing
• Expert at Google Analytics & Search Console as well as SEO tools like Google Data Studio, SEMrush, Ahrefs, MOZ or analogous keyword research tools, as well as social listening tools (Buzzsumo, etc.) and crawling tools (Screaming Frog, etc.)

Nice to Have:

• Experience in the health space
• Video SEO, News SEO

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.
San Francisco Office:
$226,000.00 - $361,000.00
New York and Seattle Offices:
$207,000.00 - $331,000.00
Santa Monica Office:
$188,000.00 - $301,000.00
Other Office Locations:
$169,000.00 - $271,000.00
GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, "Take Care of Yourself" days, 11 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!
We're committed to growing and empowering a more inclusive community within our company and industry. That's why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don't necessarily check every box outlined in the job description. Please still get in touch - we'd love to connect and see if you could be good for the role!
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com .